Tag Archives: emea

And round and round we go. Xbox Europe boss Chris Lewis has told GI that 360 is well ahead of PS3 in EMEA.

“If you look right across my area of responsibility, every data point that I’ve got, which I trust – and data points we’ve always used – put us approximately 1 million units ahead in the aggregate,” he said.

Lewis is using GfK Chart-Track, figures, he said, and it talking specifically about EMEA – Europe, the Middle East and Africa.

This grouping doesn’t include Australia and New Zealand, which will be added to Sony’s figures when they talk about the PAL region.

Next up: David Reeves says Chris Lewis is wrong! Keep that breath bated while you wait.

Xbox Europe boss Chris Lewis has claimed that Xbox 360 is currently outselling PS3 at almost 3:1 in the UK, and that the machine’s current European marketing push is equalling that seen when it launched three years ago.

“For us in EMEA, there’s a been a considerable uptick in what we’re spending in terms of media, almost effectively to launch levels again,” the exec told Edge.

“We’ve seen this huge uptick in our velocity, which has taken us considerably ahead, certainly of PlayStation 3, right across the region. In some geographies, the U.K. specifically, we were almost three times Sony’s volume last week, for instance.”

Lewis added: “It’s generally very good. We’re really happy with our performance. There’s a lot more still to come, of course, so there’s no complacency, but it’s great to be at this course and speed.”

Full interview through there.