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Ed Allard

PopCap: Working on multiple platforms at once leads to “lowest common denominator thinking”

360-PS3-PC. It’s the simultaneous game release Holy Trinity, and without it, all our goat sacrifices would be in vain. Also, business models. PopCap worldwide game development head Ed Allard, however, isn’t quite so gung-ho about the industry standard. After all, what’s the point of developing for multiple platforms if your game only fits one of […]

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