David Yarnton

Nintendo to outline digital games strategy to retailers soon, says Yarnton

Nintendo UK boss David Yarnton has said the company will outline its digital content plans to retailers soon.

David Yarnton headlines

  • David Yarnton leaves Nintendo after nearly 20 years

    Nintendo UK’s general manager is leaving the company to “pursue opportunities for a change of career outside Nintendo”.

  • Cricketer Flintoff administers aid to Nintendo UK boss Yarnton during marathon charity ride

    England cricket star Freddie Flintoff happened upon fellow cyclist and Nintendo UK boss David Yarnton collapsed from the heat during a marathon charity ride from the site of the original Olympic Games in Greece to London’s Olympic Stadium.

  • 1,200 stores to open for 3DS launch in UK and Ireland

    Nintendo’s announced that over 1,200 stores across UK and Ireland will open for the European launch of 3DS this Friday.

  • Nintendo: 3DS is "indispensable", will "surprise" you

    Speaking on the many and varied qualities of 3DS, Nintendo UK gneral manager David Yarnton and marketing manager James Honeywell have said that StreetPass is an integral part of the portable’s appeal, turning it into “indispensable” kit sure to “surprise” you.

  • "Heyday of piracy is over," 3DS more resistant to it than Wii or DS, says Nintendo

    Nintendo UK general manager David Yarnton and marketing manager James Honeywell believe that the “heyday of piracy” is over, and that 3DS will be less prone to such maladies than other Nintendo consoles.

  • 3DS and Kirby's Epic Yarn partly to blame for The Last Story releasing only in Japan

    Nintendo UK boss David Yarnton has said the reason the firm isn’t releasing Mistwalker’s The Last Story outside of Japan at release is because of Europe’s diverse languages and the the fact Nintendo has “so much on its plate at the moment.”

  • Yarnton: 3DS launch line-up announcement "not that far away"

    Nintendo UK boss David Yartnon has confirmed that an announcement of day one titles for 3DS in the UK is “not that far away”.

  • Interview: Nintendo UK GM David Yarnton

    Following today’s confirmation of dates, “launch period” line-ups and pricing for the European and US versions of 3DS, Keza MacDonald went toe-to-toe with Nintendo UK chief David Yarnton on all aspects of the announcements, including a refusal to set a European price, the vagueness of the software schedule and how Britain will get a “fair […]

  • Yarnton: 500,000 Brits will physically sample 3DS by April

    Nintendo UK general manager David Yarnton has told VG247 that the company plans to have over 500,000 people in the UK sample 3DS play before April 2011, describing the release of the machine as “our biggest launch yet”.

  • Yarnton: No official 3DS bundles planned for launch, price won't stop "biggest" hardware launch ever

    Nintendo UK boss David Yarnton has confirmed to GI.biz tonight that the company does not plan to have any official 3DS hardware bundles for its launch on March 25.

  • Nintendo boss: MS and Sony have brought "powerful" products to gaming

    Speaking at a Learning Without Frontiers event in London, Nintendo UK boss David Yarnton has praised the arrival of Microsoft and Sony in the games industry, saying the two have brought “powerful” products to market.

  • Activison chats to the "big three" about digital distribution

    Activision’s Andrew Brown has quizzed Microsoft’s Neil Thompson, Sony’s Ray Maguire and Nintendo’s David Yarnton over on MCV on when digitally distributed titles will overtake boxed products.

  • Nintendo: DSi was region-coded thanks to international age ratings

    DSi has been region-coded to protect the innocent, Nintendo UK boss David Yarnton’s told The Times. “There are many different age requirements with games around the world,” said Yarnton when asked why Nintendo had blocked games from other regions. “I’ve been involved with the Industry Body, and we’ve just had the Byron review, so it’s […]

  • Nintendo: DSi is "a good opportunity for all of us"

    Nintendo UK boss David Yarnton has told MCV that the April 3 launch of DSi in Europe is good news for the whole trade. “Retail is tough for everyone at the moment, but having a new product is a good opportunity for all of us. It’s the only piece of new games hardware coming out […]

  • Nintendo DSi supply will be "consistent and steady" to UK

    Nintendo UK boss David Yarnton has told MCV there’ll be no supply issues with DSi when it launches in the UK on April 3. “We’re comfortable with the amount of stock we’ll have available – but because we are not going to stop stocking DS Lite, we’ll have that in the market too,” he said. […]

  • Nintendo UK: Where people don't play games, we have work to do

    Speaking to MCV magazine, Nintendo UK boss David Yarnton has said that he won’t rest until everyone in the entire world is playing videogames. He sort of said that, anyway. “We really have only scratched the surface in terms of the number of potential users still out there,” he said. “As long as there are […]

  • Nintendo UK boss: "We have never neglected core gamers"

    Nintendo UK head David Yarnton has denied that Nintendo ever turned its back on the hardcore, and has reiterated that new versions of “popular core gaming franchises” are on the way for Wii. “It’s simply not true, Nintendo has never lost its passion for core gamers,” he told MCV. “Nintendo would like to bring smiles […]

  • Nintendo: No UK Wii or DS price cut this year

    Speaking to MCV, Nintendo UK boss David Yarnton has confirmed that the firmhas no intention of dropping the price of either DS or Wii in Britain this year. “In terms of Nintendo’s business, we feel that Wii and Nintendo DS already represent great value for money,” he said. “This combined with out focus on market […]

  • Nintendo UK boss: "We aim to be disruptive"

    Nintendo UK head David Yarnton has promised that Wii and DS have plenty of room to grow in the UK and that the British arm of the company won’t be following the status quo in ensuring continued success for the machines. “We aim to be disruptive and to surprise in what we do, be it […]