Tag Archives: david yarnton

Nintendo UK boss David Yarnton has said the company will outline its digital content plans to retailers soon.

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Nintendo UK’s general manager is leaving the company to “pursue opportunities for a change of career outside Nintendo”.

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England cricket star Freddie Flintoff happened upon fellow cyclist and Nintendo UK boss David Yarnton collapsed from the heat during a marathon charity ride from the site of the original Olympic Games in Greece to London’s Olympic Stadium.

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Nintendo’s announced that over 1,200 stores across UK and Ireland will open for the European launch of 3DS this Friday.

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Speaking on the many and varied qualities of 3DS, Nintendo UK gneral manager David Yarnton and marketing manager James Honeywell have said that Street Pass is an integral part of the portable’s appeal, turning it into “indispensable” kit sure to “surprise” you.

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Nintendo UK general manager David Yarnton and marketing manager James Honeywell believe that the “heyday of piracy” is over, and that 3DS will be less prone to such maladies than other Nintendo consoles.

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Nintendo UK boss David Yarnton has said the reason the firm isn’t releasing Mistwalker’s The Last Story outside of Japan at release is because of Europe’s diverse languages and the the fact Nintendo has “so much on its plate at the moment.”

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Nintendo UK boss David Yartnon has confirmed that an announcement of day one titles for 3DS in the UK is “not that far away”.

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Following today’s confirmation of dates, “launch period” line-ups and pricing for the European and US versions of 3DS, Keza MacDonald went toe-to-toe with Nintendo UK chief David Yarnton on all aspects of the announcements, including a refusal to set a European price, the vagueness of the software schedule and how Britain will get a “fair allocation” of launch stock.

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Nintendo UK general manager David Yarnton has told VG247 that the company plans to have over 500,000 people in the UK sample 3DS play before April 2011, describing the release of the machine as “our biggest launch yet”.

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Nintendo UK boss David Yarnton has confirmed to GI.biz tonight that the company does not plan to have any official 3DS hardware bundles for its launch on March 25.

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Speaking at a Learning Without Frontiers event in London, Nintendo UK boss David Yarnton has praised the arrival of Microsoft and Sony in the games industry, saying the two have brought “powerful” products to market.

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Activision’s Andrew Brown has quizzed Microsoft’s Neil Thompson, Sony’s Ray Maguire and Nintendo’s David Yarnton over on MCV on when digitally distributed titles will overtake boxed products.

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DSi has been region-coded to protect the innocent, Nintendo UK boss David Yarnton’s told The Times.

“There are many different age requirements with games around the world,” said Yarnton when asked why Nintendo had blocked games from other regions.

“I’ve been involved with the Industry Body, and we’ve just had the Byron review, so it’s quite topical. As an industry, we are trying to take a responsible stance in that area, to make sure that we have people aware of what content they get, and that there is a certain amount of protection.”

So there you go. It has absolutely nothing to do with grey imports and general sales control. Absolutely not.

DSi hits Europe at the beginning of April.

Nintendo UK boss David Yarnton has told MCV that the April 3 launch of DSi in Europe is good news for the whole trade.

“Retail is tough for everyone at the moment, but having a new product is a good opportunity for all of us. It’s the only piece of new games hardware coming out this year, so is perfect for helping drive sales,” he said.

“We expect some people will upgrade, but we also anticipate that we’ll win over people who were still undecided on DS – the extra features will help convince them. There’s an extra incentive.”

Yarnton added that the sky’s the limit for the machine, saying it has “unlimited potential”.

“There are 21m households in the UK – each one could conceivably have a DS. Or even more than one DS. That doesn’t mean that we’ll sell multiple units into every family and sell over 60m in the UK alone – we don’t think that will happen – but the numbers are still very buoyant. This is uncharted territory for the games industry as far as we are concerned.

“The functions of the device really open the platform up to more consumers – it gives the DS unlimited potential.”

You should have said you’re going to sell 60 million, David. The headline would have been awesome.

Nintendo UK boss David Yarnton has told MCV there’ll be no supply issues with DSi when it launches in the UK on April 3.

“We’re comfortable with the amount of stock we’ll have available – but because we are not going to stop stocking DS Lite, we’ll have that in the market too,” he said.

The exec said that retailers can expect a “consistent and steady” flow of DSi stock post-launch.

The machine was confirmed this morning for an April 3 release in Europe.

Speaking to MCV magazine, Nintendo UK boss David Yarnton has said that he won’t rest until everyone in the entire world is playing videogames. He sort of said that, anyway.

“We really have only scratched the surface in terms of the number of potential users still out there,” he said.

“As long as there are still people who do not play video games, then we still have a lot of work to do.”

You go, David.

Thanks, CVG.

Nintendo UK head David Yarnton has denied that Nintendo ever turned its back on the hardcore, and has reiterated that new versions of “popular core gaming franchises” are on the way for Wii.

“It’s simply not true, Nintendo has never lost its passion for core gamers,” he told MCV.

“Nintendo would like to bring smiles to as many different faces as possible and produce games which appeal to mainstream and gaming audiences worldwide.”

He added: “We have never neglected core gamers. We still have developers working on popular core gaming franchises but we need longer to complete these games, approximately two to three years.

“These games aren’t ready to launch – but are being worked on by all development teams.

“Recently launched popular Nintendo gaming franchises have included Super Smash Bros Brawl, Mario Kart Wii and Wario Land: Shake Dimension. There is also a vast array of third party core gaming titles available for the Wii console.”

You heard it here first: Wii is the home of the hardcore. There’s a full interview with Yarnton in this week’s MCV.

Speaking to MCV, Nintendo UK boss David Yarnton has confirmed that the firmhas no intention of dropping the price of either DS or Wii in Britain this year.

“In terms of Nintendo’s business, we feel that Wii and Nintendo DS already represent great value for money,” he said.

“This combined with out focus on market expansion and bringing people of all ages to our products through making them smile and helping to enrich their lives means that we currently see no need to drop the price on either of our formats this year.”

Blimey. Thanks, Videogamer.

Nintendo UK head David Yarnton has promised that Wii and DS have plenty of room to grow in the UK and that the British arm of the company won’t be following the status quo in ensuring continued success for the machines.

“We aim to be disruptive and to surprise in what we do, be it advertising, PR, sampling and also how we deal with our customers and consumers,” said Yarnton, here. “Our rapid growth hasn’t come without issues but we are addressing them and looking to enhance the experience that anyone has when they come in contact with Nintendo UK.”

The company’s also “addressing” shortage issues, but is confident that steps to making more of its products available, coupled with an ever-stronger line-up, will see continued growth.

“In the UK we are continuing to work on further improvements with logistics and in addition we also have a fantastic line-up of new product to release that includes Mario Kart and Wii Fit,” said Yarnton. “But also we have ongoing titles like Brain Training, More Brain Training, Sight Training and the overall Touch Generations range that maintain significant chart presence weeks, months and – in the case of Brain Training – even years after release. So the focus is on both new software titles and existing ‘older titles’ that still have huge potential at retail.”

Full thing through the link.