1C’s UK publishing director Darryl Still has said retailers are driving developers to digital distribution with an artificial “bottleneck” on PC games.
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Darryl Still, international publishing director for 1C, has said retailers threatening to no longer carry PC titles with Steam support are akin to spoiled brats not getting their way.
1C’s international publishing director, Darryl Still, has said that due to retail “failing to support” boxed PC games, publishers will go the digital format only route by 2011. Still claims that retail stores show disdain for PC titles by refusing to stock certain titles, and by pushing PC merchandise “to the back of the store”.