Tag Archives: Dan Rosensweig
Fri, Nov 13, 2009 | 18:32 GMT
In probably the most obvious news of the day, Activision’s Guitar Hero CEO Dan Rosensweig has told MCV that the “next iterations” of Band Hero, DJ Hero and Guitar Hero are in the works.
Keep breathing. You don’t want to go into shock, there, kiddos.
“We’re working on our 2010 slate now,” he told the site. “You will probably see fewer SKUs from us, but the focus on making the best-selling, most fun to play, best-reviewed games will continue. Those are the things that are constant.
“[There will be] more DJ Hero, and the next iterations of Guitar and Band are on the way. But we will see how the market plays out. What you will see is the games will live longer and be more vibrant through DLC.”
More through the link, courtesy of Joystiq.
Tue, Oct 27, 2009 | 06:59 GMT
Here’s a shock for you – almost a third of all Guitar Hero players are female.
“A very large group really wants great guitar music, and they don’t want us to confuse that,” Guitar Hero CEO Dan Rosensweig told Gamepro.
“And there’s another group of people who love that, but also love to have more current music, more family music, music more popular for girls – 30 percent of our players are already girls, and we want that to grow.
“One of the great things about having a franchise like this is you can really meet all kinds of consumer demand.”
Place your bets on sex split for DJ Hero now.
Mon, Sep 21, 2009 | 18:14 BST
Guitar Hero CEO Dan Rosensweig is a silver lining kineaguy. Sales in the music games sector may be down nearly 50 percent this year, but all he sees is the fact that four fifths of games consoles don’t have a music title attached to them.
“We’re focused on providing value to the consumer, so I don’t think [the music games market's] saturated,” he told CNBC.
“If you actually look at the consoles that are out there on a global basis, less than 20 percent actually have a music game. So there’s the next 80 percent that we have the opportunity to go after.
!There’s more consoles, those consoles are getting more connected, and we have the opportunity to sell more into that audience.”
Hell yeah. Did you Activision expects Guitar Hero to be the “number two selling game franchise” this year next to Call of Duty? You do now. Watch that movie.
Mon, Mar 23, 2009 | 09:03 GMT
According to this All Things D story, former Yahoo COO Dan Rosensweig has now been placed as CEO and president of the entire Guitar Hero franchise.
Rosensweig previously worked at CNET and Ziff-Davis before Yahoo.
There’s no confirmation of this at the moment, but there’s plenty of background through the link.