Tag Archives: cowan and company

Cowen and Company has changed its full year sales predictions for Battlefield 3 from 8 million to 11 million. The firm said thanks to EA’s marketing campaign, the title is seeing pre-orders “comparable” to pre-order figures for last year’s Call of duty Black Ops. Earlier this week, UK retailer GAME said pre-orders for BF3′s closest rival, Modern Warfare 3, are outpacing last year’s Black Ops. The figures for both shooters should make for an interesting discussion once holiday sales are compiled an posted in January. Thanks, GI.biz.

Rockstar’s favourite number is going to be four – with a bunch of zeros at the end -  if analyst Doug Creutz is correct.

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Price cuts for consoles may not stimulate hardware or software sales in the US, says Doug Creutz of Cowan and Company.

Due to economic pressures, Creutz does not believe that despite historically working in the past, a price cut will not boost the games market this time around.

“We are concerned that, given pressures on the consumer, price cuts may not have the stimulative impact to hardware and software sales that they have had in the past,” wrote Creutz in a note to investors.

“We expect hardware price cuts on all platforms by September, with announcements possibly as early as next week’s Gamescom.”

Creutz has suggested that a $100 cut to PS3, $50 off Wii, and the Xbox 360 Elite dropping to $300 would be a major benefit to both the consumer and the console makers.

More over on GI.biz.