Tag Archives: cinema

Wed, Sep 30, 2009 | 07:34 BST

Uncharted 2 playable on US cinema screens in Sony promo

Sony has described gaming as an “important part” of pushing cinemas into the digital age as it prepares to allows select audiences the chance to play Uncharted 2 on American big screens ahead of its release later this month.

On October 5 and 6, four cinemas in San Francisco and Thousand Oaks, California, Rosemont, Illinois and Bellevue, Washington, will let viewers play the game on Sony’s 4K digital cinema technology.

Sony reckons this is the start of a change in tack for cinemas that could allow revenues for the cinemas themselves as well as game-sellers.

“This is the first time we’re doing it in a theater. We think it’s a start of something for us, and hope we can build this into a standard element in the movie-going experience,” said Sony cinema chap Mike Fidler.

“Our goal in converting theaters to digital is to go beyond the traditional movie-going experience and focus on helping exhibitors find ways to fill seats.

“Gaming will be an important part of that equation.”

In case you missed it, Uncharted 2′s looking like it might be “quite good”. More on Reuters.

Wed, Oct 15, 2008 | 15:56 BST

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“Main thrust” of Q4 PlayStation marketing will be cinema-based

According to this MCV report, Sony is planning on pushing hardest at the box office with its Christmas ad cash in the UK this year.

“The main thrust of our advertising this Christmas season will be in cinema,” revealed SCEE UK marketing manager Adam Boita.

“All our key IPs this year are being backed by major campaigns. Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th. It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar.”

Sony’s not put off by a tight schedule in the final quarter this year, said Boita.

“This Christmas is no different from any other,” he added. “The schedule is packed and consumers will have more choice than ever. Retailers will be under pressure and our spend will ensure we are competitive in terms of share of voice. We’re confident consumers will vote with their wallets.”