Tag Archives: chris eden
Fri, May 03, 2013 | 18:23 BST
Tue, Mar 31, 2009 | 19:18 BST
Sony’s developer relations manager has said that self-publishers should start marketing games early on, even before the game is finished.
Speaking with GI.biz during GDC, Chris Eden admitted that the first self-published titles for PSN had little to no marketing and suffered as a result.
“One thing we’ve learnt with the first batch of self-published titles is that marketing has often been overlooked,” said Eden.
“Too many developers have got into the mentality of, ‘We’ll finish the game, and then we’ll start the marketing.’ That is way too late.
“You really need to start your marketing efforts at the minimum of two months out from release.
Using the PlayStation Blog as an example, Eden said that it has become “wildly popular,” accumulating over 1.3 million page views per week with 40,000 users subscribed to its RSS feeds.
“Consumers love being able to interact with developers,” he said.
Hit the link for more.
Fri, Mar 27, 2009 | 07:17 GMT
Sony’s serious about getting exclusive content on PSN, apparently. It said yesterday it’s to kick off a scheme to guarantee you won’t lose any money by creating games for the service.
“It’s all very well for us as platform holders to say ‘put all your money into PlayStation Network, it’s a fantastic idea’, but are we prepared to put or money where our mouth is? The answer is yes,” Chris Eden, Sony’s development relations manager, told an audience at GDC yesterday.
“We’re looking for a number of great games, and in return for exclusivity we’ll match your development budget with guaranteed royalties,” he said.
Full thing on GI.