Tag Archives: Cammie Dunaway

Nintendo of America marketing boss Cammie Dunaway will leave the games industry on October 1, the company’s announced.

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Nintendo has announced Wii has sold 30 million units in the US alone.

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Those wondering why Nintendo’s Wii Vitality Sensor was absent from E3 should instead look froward to seeing it at a different event.

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NOA’s Cammie Dunaway has said that Wii’s 2009 performance will be a tough one to beat in 2010, seeing as the console is in it’s fifth year on the US market, the company does not expect to match or beat those strong numbers.

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NOA’s Cammie Dunaway has said that the company is going to have a “good back half of the year” in terms of game releases, and this possibly includes the new Zelda game.

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Cammie Dunaway, Nintendo of America’s marketing head, has told Gamespot that a Wii follow-on will be “ready when the time is right,” but you shouldn’t be holding your breath just yet.

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Nintendo of America marketing boss Cammie Dunaway has told MTV that Rockstar should continue to push GTA: Chinatown Wars in an effort to get the game in front of “new consumers”.

“We do think that it’ll have a long tail, and we’ve seen that with a lot of titles across all genres on the DS platform, that consumers continue to discover them. But part of what’s need is [that] you have to continue to put marketing support behind these titles,” she said.

“One of the things that we’ve really learned over the past few years is that the old dynamic of ‘throw it on television for a few weeks and then move on and forget it’ just doesn’t work. Becuase consumers are out there, new consumers are coming in all the time who are interested, so you’ve got to come up with new ways to expose it. So I hope that’s something they’ll do with GTA.”

Chinatown Wars proved to be sell disappointingly next to its big brothers, moving less than 90,000 units in the US in its first month, and less than 75,000 the following month.

We’ll ask Rockstar for comment. Watch the video after the break.

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Cammie Dunaway has just announced that New Super Mario Bros. Wii is coming this holiday 2009.

It was all over before you knew it: Cammie came on stage, dropped the Super Mario Bros. Wii bomb, then fired off another salvo announcing that it’s out this year.

Incredible.

The press conference is on-going.

[UPDATE] Full press release with details is after the break.
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Cammie Dunaway has just announced New Super Mario Bros. Wii at Nintendo’s E3 press conference in LA.

It’s in 2D and being honest, it looked awesome.

Better still, it’s out later this year.

Nintendo just confirmed its E3 press conference exec line-up.

From the release:

– Mr. Satoru Iwata, Nintendo Co., Ltd., global president
– Mr. Reggie Fils-Aime, Nintendo of America president and chief operating officer
– Ms. Cammie Dunaway, Nintendo of America executive vice president of Sales & Marketing

No Miyamoto? The event takes place in LA next Tuesday morning, at 9.00am PST.

Nintendo stuck to huge DS sales as the focus of its post-NPD release last night, saying Nintendo hardware yet again accounted for the majority of US figures.

“Nintendo systems and software represented 56 per cent of the industry total shares in April, indicating continued strong consumer preference for quality and value,” said NoA marketing boss Cammie Dunaway.

“Looking ahead, we are excited to introduce active-play games like Punch-Out!! and Wii Sports Resort into the market,” she added.

More on GI.

E3 needs more smiles. Luckily, then, Nintendo of America marketing lady Cammie Dunaway – by far the greatest smiler in games – has confirmed she’s going to be up on stage in the company’s press conference. Doing some smiling.

“I’m going to be up on stage presenting, something that your fans ought to love,” the exec told IGN.

“But I’m not gonna snowboard, I’m not gonna show my mother’s day card. I’m just going to talk about the games.”

“The games”? Say it ain’t so. Watch the video after the break. Thanks, NintendoEverything.

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Nintendo has announced that thanks to what it calls “newly formed collaborations with select schools and educators,” its Wii console together with Wii Music will be part of the curriculum in some schools in America.

“The goal of Wii Music is to inspire people of all ages to enjoy music,” said NoA executive VP, Cammie Dunaway.

“By partnering with educators and bringing Wii Music into their classrooms, we hope to give students a memorable, hands-on experience that helps them discover their own creative voice.”

Some teachers are already well behind the idea:

“Wii Music has brought a renewed excitement to music class for students from first grade to fifth, myself and even some of the classroom teachers,” said Helen A. Krofchick, a music teacher at Doby’s Mill Elementary School in South Carolina.

“I love how many music standards can be covered in such a short time. Students also have to use language skills, spatial awareness and hand-eye coordination.

“We have a school very supportive of the arts and Wii Music has empowered our program even more. Any system that is educational and can add a love of music to children’s lives should be in every classroom,” she added.

Wii Music has received mixed reviews so far and has amassed 63/100 score on Metacritic.

Full release after the break.

By Mike Bowden

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The American Club Nintendo is going to be designed to allow fans to get actual, real things in the post, NoA’s Cammie Dunaway told MTV this week.

“It’s weighted more toward physical goods: more like the Japanese program than the European which is pretty much digital,” she said.

The US version of Nintendo’s reward scheme will release this year, said the exec, and will help with market research as well as rewarding punters.

“When you purchase a Nintendo product, you go on and you say that you’ve purchased a Nintendo product, you get points for that,” Dunaway said.

“You also get points for filling out surveys to talk about your experience with the product. You actually get points before you purchase, if you indicate an interest in purchasing… So it really helps us to gauge marketplace demand.

“As you collect points — these are actually gold coins — you’re able to trade them in for real merchandise.”

No fixed date yet. More through there.

While NPD figures showed today that Wii Music had an 81k sell through in America in October – just a tenth of Wii Fit in its launch month – Nintendo’s Cammie Dunaway said the company wasn’t worried and predicted that the game would be a Wii “an evergreen title”.

“You’ll see in [the NPD sales] that it did about somewhere [like] 65 or 66,000 based on our internal numbers for the two weeks that was reported,” the Nintendo executive vice president of sales and marketing told MTV.

“We’re predicting that it’s going to be an evergreen title. And if you look at titles like Brain Age, it’s about the same as what ‘Brain Age’ did during it’s first few weeks and went on to sell 2.5 million copies. Wii Fit certainly had a larger launch than that. But I think that people are starting to understand Wii Music.

“People have a box in their head of what music genre games are all about,” she went on, “and we’re doing something that is a complete departure from that.

“As people start to experience that and tell other people about it, I have no doubt that Wii Music is going to be a long-selling, top-selling game for us.”

By Mike Bowden

Nintendo focused on the fact its hardware platforms dominated American October sales in its post-NPS statement yesterday, saying a stunning performance last month extends “their leads as the best-selling hardware of this generation.”

Combined sales of 1.3 million units across Wii and DS bring lifetime US figures for Wii to more than 13.35 million and DS to more than 23.02 million.

“Nintendo provides consumers with the best value not only among video games, but also among most entertainment options,” said NoA marketing boss Cammie Dunaway.

“Nintendo also provides an incomparable range of experiences that everyone can enjoy, whether you’ve been playing for years or are just getting into video games.”

Full thing after the break.

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CVG’s just published a Nintendo statement apparently confirming that DSi software will be region-locked.

“DSi software (software that is only compatible with DSi) is region-locked, eg: European DSi software can only be played on European DSi consoles,” said a rep.

“Nintendo DS software however is region free so you can play any DS software on DSi from any region. You can also browse the Internet on your DSi wherever you are in the world and exchange your photos with friends from around the world.”

The company added by way of explanation: “DSi is region-locked because DSi embeds net communication functionality within itself and we are intending to provide net services specifically tailored for each region.

“Also because we are including parental control functionality for Nintendo DSi and each region has its unique age limit made by different independent.”

This clarifies a statement made by Cammie Dunaway to Wired after the DSi announcement last week that the console “should” be region-free.

“I believe that just as you can currently buy a DS in Japan and use it here in the US, that you should be able to do that with DSi,” said the exec.

More through the first link.

Nintendo of America marketing boss Cammie Dunaway has told Wired that DSi and DS Lite are likely to form a two-tiered strategy in the US, with the two machines sitting side-by-side for “some period of time.”

“We think that there’s huge untapped potential for the DS Lite,” said the exec. “Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there’s potential.

“You’ve seen some of the work we’ve done this year with celebrities, that we’re bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time.”

DSi isn’t going to be launching in the States for some time, with Reggie Fils-Aime saying it’ll appear in the next fiscal year, which starts port-April 2009.

Nintendo focused on yet another hardware win in its post-NPD press release last night, saying that Wii’s 448,000 sales in the US last month had brought the machine’s American install base close to 12 million.

DS’s 514,000 sales made it the most popular Stateside games machine in August.

Five Nintendo format games had been in the top ten this time, said the firm, the highest being Wii Fit at number four.

“The positive public response to Nintendo DS and Wii has stayed strong throughout 2008,” said Nintendo’s chief smiler, Cammie Dunaway.

“New titles like Madden NFL 09 All-Play for Wii have joined top 10 veterans like Wii Fit, demonstrating the wide and long-lasting appeal of Nintendo games.”

Full thing through the link. Get the rest of our NPD coverage here, and all the raw sales data here.

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Speaking with VGChartz, NoA marketing boss Cammie Dunaway told how the company was “disappointed with our performance at E3″ and how she wished Nintendo had announced Pikmin 3 on stage.

“I would say the message is we were disappointed with our performance at E3,” said Dunaway.

“There were titles like Wario which we think will be really fun titles that we should have showcased. We were excited that Mr. Miyamoto made the commitment that Pikmin is coming. It would have been nice if we could have said that on stage.”

However she added Nintendo are still rooting for the hardcore: “But, we think it was a good recognition for us that we care for our core fans, and not just the new people who are now discovering Nintendo.”

Full interview through the link.

By Mike Bowden