GameStop’s director of digital content, Brad Schliesser, has told Gamasutra that half the retail chains customers who purchased digital games and add-ons were first-time buyers. He said such in-store offerings make thing easy for those without a credit card or who are leery of entering their financial information online. Schliesser said 65% of the firm’s […]
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GameStop’s director of retail digital distribution, Brad Schliesser, has said attach rates for DLC at the retail chain are up to 50% in some cases.