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Booth Babes

Booth babes don’t work & can’t convert interest to sales, according to test case

Booth babes have proven to be a regular fixture at gaming trade shows and consumer expos over the years, but the strategy of hiring young, attractive women to represent games and draw the punters in has served as a topic for heated debate in recent years. One company owner decided to run an experiment to […]

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Booth Babes headlines

  • Booth babe ban: we must support EG Expo's initiative

    EG Expo head Rupert Loman yesterday followed PAX bosses in outright banning the use of booth babes at his event. E3 and gamescom must follow his lead on this offensive anachronism, says Patrick Garratt.

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  • Leipzig booth babes pics

    CVG has posted some images from Games Convention in Leipzig including all the booth babes from the show. We’re not interested in the objectification of women at all, but we know you lot are, so we thought we’d point you in the right direction. Treat yourselves, it’s Friday tomorrow. By Mike Bowden

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