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Boby Kotick

Console pricing is “prohibitive”, says Kotick

Speaking to the Times, Activision boss Bobby Kotick’s called for hardware price cuts, saying current costing is inhibiting growth. “It used to be the case that we did well during slowdowns because if you couldn’t afford to go to the movies or to travel to a theme park, you stayed home and played a computer […]

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Boby Kotick headlines

  • Activision boss moots Call of Duty MMO, Asian Guitar Hero

    Speaking at the Morgan Stanley Technology Conference in Dana Point, California, yesterday, Activision CEO Bobby Kotick threw a tiger-sized cat among the pigeons when he mentioned the possibility of a Call of Duty MMO arising from the company’s merger with Blizzard. “When you think about other properties that we own and control like Call of […]

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