Tag Archives: bioshock 2 viral marketing

Looks like a couple of those Acadia wine bottles 2K buried on beaches around the globe have already hit eBay.

Didn’t take long did it?

Three different listings have been posted so far – and as of this post, auctions are currently at $49.00, $76.00, and $86.00.

Surely each will be in the hundreds before the weekend is up.

Thanks, Gekidami.

Yesterday, D’toid reported that the BioShock 2 website had an event scheduled for different parts of the world today, and each location -ten beaches in all- would receive a teaser of sorts for the game.

Sure enough, today, buried Acadia wine bottles were found on Bondi Beach in Australia, and inside each were three promotional posters for Rapture, and ads for two plasmids: Electrobolt and Decoy.

Kotaku readers from Brighton Beach, The Hague in the Netherlands, Vancouver, Jones Beach in New York, and Santa Monica sent in pictures of what they found as well.

Marketing with a fun twist. No major hints about the game were given, but a least folks walked away with some nice souvenirs.

More through the links.