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Austin GDC 2009

BlizzCon adds up to a “substantial loss” for us, says Blizzard

All the exclusive, convention-only Murloc plushies in the world can’t recoup the cost of cramming 20,000 frothing fans into the Anaheim Convention Center, it seems. During the 2009 Austin GDC, Blizzard co-founder Frank Pearce explained that – while certainly an excellent marketing opportunity – BlizzCon does quite a number on Blizzard’s wallet. “BlizzCon is operated […]

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Austin GDC 2009 headlines