Rumours suggests Apple is finally getting into the console game with its next Apple TV set top box device.
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Electronic Arts CCO Richard Hilleman believes video games aren’t mass market yet, with the closest medium to reach the sector being the social and mobile space.
Apple has started the “trial production stage” of Apple TV, according to WantChinaTimes (via Business Insider).
Apple iTV will go into production from May for a launch by the end of 2012, Peter Misek of US analyst firm Jefferies has said.
As we approach a generation of console tablet interfaces and Apple’s long-awaited play on the TV market, are Xbox and PlayStation in danger of being pushed out of our lives entirely? The fat lady hasn’t sung yet, says Patrick Garratt.
If a bit of code found in the beta version of iOS 4.3 is indication, it looks like Apple is setting up to have games on Apple TV.
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