Tag Archives: anita frazier

NPD analyst Anita Frazier has told Eurogamer that Rayman Origins sold a little over 50,000 copies during the month of November in the US. While she wouldn’t reveal where it landed on the chart, she did tell the site that Sonic Generations hit 26 on the chart, and through she failed to provide uni sales for the title. For context, Super Mario 3D Land sold over 625,000, and while Frazier didn’t say where it landed on the full-chart, it wasn’t in the top 10 for the month. Rayman Origins was release in the US on November 15.

NPD has released a report citing the amount spent by US consumers on gaming accessories, content and hardware during Q2 of the 2011 fiscal year, and the figure currently stands at $4.5 billion, which is up one percent year-over-year.

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NPD’s said today that $5.9 billion was spent in Q1 2011 on gaming hardware, content and accessories.

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The NPD Group has confirmed it’s looking to include digital sales data for future monthly sales reports in the US.

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It’s Saturday. Likely, you are enjoying eggs at the kitchen table while still in your undercrackers. As the wife yells at you for the fifth time to get dressed, continue to ignore her, and read up on smaller news stuff instead. We’ll be your character witness when you land in divorce court.

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NPD figures for the month of December 2010, released last night, showed that Xbox 360 enjoyed year-on-year increase for the month – the only console to do so – with 1.9 million sales in the US.

Call of Duty: Black Ops topped the December charts, and was also named the biggest-selling American game of 2010.

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US stat tracker NPD claims its decision to drop individual sales numbers for game software and hardware in favour of a top ten by title hasn’t gone down well in some quarters; the silver lining is it’s promising a new report which will, for the first time, capture digital and mobile sales.

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NPD has issued a report stating only 6 percent of US console users downloaded extra content for their games, proving there’s a “large and untapped” market for digital content along with connected devices.

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NPD’s announced that sales of PC games last year sold at retail were only slightly higher than those achieved through digital distribution.

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NPD has issued a new report called Gamer Segmentation 2010, and according to research from the firm, the most extreme gamers play for 48.5 hours a week.

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The NPD Group has issued its industry results from April, and it looks like the market as a whole was down 26 percent to $766.2M, and is down year-to-date by 11 percent.

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NPD has revealed that portable gaming has risen 8 percent since 2005 among children aged 4 to 14, with 44 percent of US youngsters owning a handheld gaming device.

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NPD’s Anita Frazier revealed her industry analysis for March 2010 that God of War III has bested the launch of it’s predecessor, God of War II, by 32 percent.

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The NPD Group has revealed that 90 percent of all new and used console sales, add-ons, song packs and rentals were made from physical retail or rental services during the third-quarter of 2009.

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NPD’s Anita Frazier reckons 2010 will be a “really exciting year” for the games industry, with Q1 to possibly be the “biggest quarter in videogame history” thanks to titles that slipped from 2009.

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NPD has released PC sales figures for November, and estimates that $51.7 million was spent on software in retail stores, but per usual, does not take into account digital distribution sales.

Yesterday, Anita Frazier tweeted that PC sales for the year were at $1.46B for the year, which is down 6.6 percent YoY.

She also tweeted the top five videogame properties for the year in terms of sales through November, which were Call of Duty, Wii Fit, Mario Bros., Guitar Hero, and Rock Band, respectively.

More through the links.

Overall industry sales were down 7.6 percent versus last November, but still revenues were enough to make this the second-best November in industry history taking into account the incredible year that was 2008.

Year to date, the industry is still up 7 percent over 2007, and it looks like December may help fatten the number with the stellar promotions the industry has planned leased up to Christmas.

“Based on seasonality the industry looks like it will reach $20 billion for the year, which means December would have to be up over last year by 11 percent. Impossible? I don’t think so,” said NPD’s Anita Frazier. “More positive economic news combined with ‘frugal fatigue’ could positively impact industry sales during these last weeks of the holiday season. Breaking even seems more out of reach.

“In order to break even to last year, December sales would have to be up 36 percent over December 2008.

“There was even heavier promotional activity this year than normal, and while they seem to have benefited hardware sales, they don’t appear to have positively impacted software sales since unit sales of software are down even more than dollar sales are for that category.”

Still, second best November on record. That has to stand for something.  All told, retail sales of systems, software and accessories totaled $2.7 billion.

America’s games trade has seen yet another woeful monthly year-on-year comparison, with overall sales down 19 percent in October next to the same period in 2008.

Total sales fell from $1.32 billion last year to $1.07 billion this year.

Hardware sales were down 23 percent, from $496.96 million in 2008 to $380.74 last month. Not so good.

Software fared better, but will still cause winces: game sales were down 18 percent from $698.35 million to $572.73 million.

Peripherals held up. Hooah. Plastic sales dropped only 2 percent, from $120.95 last year to $118.88 in 2009.

NPD analyst Anita Frazier kept a lid on it, however, pointing out that full-year revenues are likely to be flat.

“The video games industry suffered another decline this month as compared to last October. This is the third best October on record, behind October 2007 and October 2008,” she said.

“Based on typical industry seasonality, the industry is on track to generate full-year revenues in the range of $20-$21 billion in the US, which would put it just a bit below last year’s sales of $21.3 billion.”

According to just-released NPD figures, September saw a “modest increase” YoY between September ’08 and September ’09. In fact, last month was the second bestselling September in the US since 2007, which was so high thanks to the release of Halo 3.

“The industry managed a modest increase over September 2008, and generated the second bestselling September on record after 2007 when Halo 3 released and sold over 3 million copies that month,” said NPD’s Anita Frazier.

“On a unit sales basis, the industry was flat. The increase in revenues is driven by a rise in average retail prices in all categories with the exception of console hardware in which the average retail price decreased 8% from last September.

“Across all categories, the Xbox 360 platform contributed the most to industry unit and dollar sales as sales of 360 hardware, software and accessories comprised 32% of the month’s revenues.

“All three console manufacturers enjoyed the impact of lower prices on unit sales as the PS3, Wii, and Xbox 360 realized an increase over August of 87%, 33%, and 31% respectively, on an average sales per week basis (keeping in mind September was a 5-week month compared to 4-weeks in August).”

The full note is after the break.

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The US games trade continued its freefall in July, posting a total sales figure of $848 million for the month, down 29 percent year-over-year from $1.19 billion.

Hardware dropped hugely, down 37 percent from $448 million last year to $281 million.

Software was down 26 percent from $592 million in July 2008 to $437 million.

Accessories held up, for what its worth, down a piffling 12 percent from $150 million to $131 million.

Rough stuff. Here’s what NPD analyst Anita Frazier had to say:

“The U.S. video games industry declined for the fifth consecutive month, bringing year-to-date sales to $8.16 billion, down 14% from the same time period last year.”

“In order for the industry to come in flat or slightly up for the total year, the back five months of the year have to come in 11% (or more) higher than the last five months of last year.”

“While year-to-date results are weak, there are some big titles set to be released over the next several months, including Madden this month, which should help spur sales. The worst comps should be behind us, and looking beyond August we have The Beatles: Rock Band, Halo 3: ODST, and of course, Call of Duty: Modern Warfare 2 to look forward to.”