Tag Archives: andrew house

SCEE boss Andy House has told EG that the pricing for PSP2, or NGP, will be one that’s “affordable”.

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Following SCEA head Jack Tretton saying the recently-announced NGP, the codename of the next-gen successor to PSP, would continue the PlayStation brand’s “rich history of redefining industry standards”, SCEE boss Andy House has said in a similar open letter on the EU PS Blog that the device is just the “first step” in offering “PlayStation experiences to a wider audience”.

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SCEE’s Andrew House has said Sony’s expecting “very, very strong” holiday sales in Europe this season.

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Look, used game market, it’s not you; it’s the entire videogame industry.

It’s EA, THQ, and now Sony. So yeah, you might want to go ahead and start packing your things. Door’s that-a-way.

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How are you feeling today? Creaky? A tad grizzled? How does a bowl of ice cream sound to you? Like unnecessary calories and an increased risk of diabetes? Can you explain – in a few excessively enthusiastic sentences – what a “Bakugan” is? No?

Then the PSP probably isn’t for you anymore.

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We missed this on Tuesday. Sorry about that. SCEE boss Andrew House revealed during its gamescom presser the company still have a few more games to share, adding it’s going to be a “stellar year for PlayStation.”

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Andrew House, president, CEO and CFO of SCEE, seems very pleased with the momentum of PS3 since releasing the slimmer model, and feels the recently announced hardware SKUs will once again best company expectations.

Speaking with Patrick Garratt at gamescom, House’s main focus seems to be on consumer experience, and adding value to PS3 – whether for a current console owner or someone entirely new to consoles – leading one to surmise Sony hopes its focus on consumer offerings will pay off for it in the end.

Read on below as House and Pat chat about Move, the core, 3D, and whether motion will be included in everything going forward.

[Interview by Patrick Garratt]

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SCEE president, CEO and CFO of SCEE, has told VG247 it would be “absolutely great” if PS3 were to pass Xbox 360 in sales globally.

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Sony Computer Entertainment Europe boss Andrew House has said that Cross-Game Chat is a “side issue”.

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SCEA execs may know when we’ll see The Last Guardian again. SCEE boss Andrew House, on the other hand, apparently doesn’t.

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SCEE’s Andrew House has admitted that Sony may have “underestimated” the consumer attach rate when it comes to packages goods.

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SCEE’s Andew House has said that for Sony, PlayStation Move is all about precision of movement and the depth that it generates for both casual and core experiences.

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SCEE’s Andrew House has put his boot into rumors over a new PSP model, and a possible price-cut for PS3.

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SCEE’s Andrew House has said that the company is not worried about dividing its consumer base between the haves and the have-nots when it comes to its new PlayStationPlus service.

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Andrew House, president, CEO and CFO of SCEE, has been in the PlayStation business forever, it seems.

He’s held many executive positions within Sony – VP of marketing, CMO, and group executive to name a few – and he played an integral role in developing the PlayStation brand into a household name in North America.

Therefore, it’s safe to say that the gentleman knows a thing or two about Sony’s consoles and the business end of those products.

Being the inquisitive types, we wanted to pick his brain a bit, and lucky for us he was on hand today after Sony’s E3 press conference.

[Interview by Nathan Grayson]

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SCEE’s Andrew House has revealed that PSPgo was released in part to test the waters of “consumer behavior”.

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Natal and Move? They’re so last year. 3D is the new black at E3 this year.

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SCEE president Andrew House has said that Sony plans to continue providing customers with the option of both digital and retail releases in the foreseeable future.

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SCEE president Andrew House has said that despite PSPgo and PSN enabling customers to purchase games digitally, packaged games are not going the way of the Dodo any time soon.

As a matter of fact, Sony plans to continue to support packaged media as an “additive to the business”, and according to House, business would have to shift in order to meet a digital demand, along with learning how best to market non-physical items.

“I think we were always fairly clear, as far back as the original announcements, that this wasn’t a replacement for the current PSP-3000 offering, and that it sits alongside that and packaged media,” he told GI.biz. “It’s additive to the business. The early sales numbers that we’ve seen bear that out – I don’t think there’s been a huge amount of cannibalization, and I think those sales have come in and lifted overall PSP sales.

“It’s clearly demonstrated that there is a consumer out there, and it’s validated that proposition in moving more towards a digital download as a preferred means of getting content.

“Make no mistake, when you’re looking at PS3 games and you’re seeing the shift in the sheer size of the data that’s becoming available, the packaged media business is not going away any time soon.”

Full thing through the link.

SCEE boss Andrew House has told GI that the European PS3 Video Delivery Service (VDS) will grow by around 50 films per week.

VDS launches today.

“We’re starting out with a really strong offering – there’s plenty there to choose from, a tremendous number of current hits – and then I think we’ll grow it somewhere in the region I hope of about an additional 50 movies per week,” said the exec.

“So that’ll encourage return traffic, people coming back, something new for them there to check out – we’re feeling fairly comfortable about the content line-up we’ve got, and that’s led us again to this being the right time to launch.”

More through there. There’s a list of “launch window” films here. Around 2,000 movies will be available on the store as of today.