Tag Archives: andrew house

Andrew House, president, CEO and CFO of SCEE, seems very pleased with the momentum of PS3 since releasing the slimmer model, and feels the recently announced hardware SKUs will once again best company expectations.

Speaking with Patrick Garratt at gamescom, House’s main focus seems to be on consumer experience, and adding value to PS3 – whether for a current console owner or someone entirely new to consoles – leading one to surmise Sony hopes its focus on consumer offerings will pay off for it in the end.

Read on below as House and Pat chat about Move, the core, 3D, and whether motion will be included in everything going forward.

[Interview by Patrick Garratt]

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SCEE president, CEO and CFO of SCEE, has told VG247 it would be “absolutely great” if PS3 were to pass Xbox 360 in sales globally.

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Sony Computer Entertainment Europe boss Andrew House has said that Cross-Game Chat is a “side issue”.

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SCEA execs may know when we’ll see The Last Guardian again. SCEE boss Andrew House, on the other hand, apparently doesn’t.

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SCEE’s Andrew House has admitted that Sony may have “underestimated” the consumer attach rate when it comes to packages goods.

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SCEE’s Andew House has said that for Sony, PlayStation Move is all about precision of movement and the depth that it generates for both casual and core experiences.

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SCEE’s Andrew House has put his boot into rumors over a new PSP model, and a possible price-cut for PS3.

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SCEE’s Andrew House has said that the company is not worried about dividing its consumer base between the haves and the have-nots when it comes to its new PlayStationPlus service.

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Andrew House, president, CEO and CFO of SCEE, has been in the PlayStation business forever, it seems.

He’s held many executive positions within Sony – VP of marketing, CMO, and group executive to name a few – and he played an integral role in developing the PlayStation brand into a household name in North America.

Therefore, it’s safe to say that the gentleman knows a thing or two about Sony’s consoles and the business end of those products.

Being the inquisitive types, we wanted to pick his brain a bit, and lucky for us he was on hand today after Sony’s E3 press conference.

[Interview by Nathan Grayson]

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SCEE’s Andrew House has revealed that PSPgo was released in part to test the waters of “consumer behavior”.

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Natal and Move? They’re so last year. 3D is the new black at E3 this year.

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SCEE president Andrew House has said that Sony plans to continue providing customers with the option of both digital and retail releases in the foreseeable future.

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SCEE president Andrew House has said that despite PSPgo and PSN enabling customers to purchase games digitally, packaged games are not going the way of the Dodo any time soon.

As a matter of fact, Sony plans to continue to support packaged media as an “additive to the business”, and according to House, business would have to shift in order to meet a digital demand, along with learning how best to market non-physical items.

“I think we were always fairly clear, as far back as the original announcements, that this wasn’t a replacement for the current PSP-3000 offering, and that it sits alongside that and packaged media,” he told GI.biz. “It’s additive to the business. The early sales numbers that we’ve seen bear that out – I don’t think there’s been a huge amount of cannibalization, and I think those sales have come in and lifted overall PSP sales.

“It’s clearly demonstrated that there is a consumer out there, and it’s validated that proposition in moving more towards a digital download as a preferred means of getting content.

“Make no mistake, when you’re looking at PS3 games and you’re seeing the shift in the sheer size of the data that’s becoming available, the packaged media business is not going away any time soon.”

Full thing through the link.

SCEE boss Andrew House has told GI that the European PS3 Video Delivery Service (VDS) will grow by around 50 films per week.

VDS launches today.

“We’re starting out with a really strong offering – there’s plenty there to choose from, a tremendous number of current hits – and then I think we’ll grow it somewhere in the region I hope of about an additional 50 movies per week,” said the exec.

“So that’ll encourage return traffic, people coming back, something new for them there to check out – we’re feeling fairly comfortable about the content line-up we’ve got, and that’s led us again to this being the right time to launch.”

More through there. There’s a list of “launch window” films here. Around 2,000 movies will be available on the store as of today.

SCEE’s Andrew House has told Edge that PS3 will “significantly outpace” the PS2′s life-cycle, meaning it will hold up longer in the retail market.

“If you look at the PS2, still in some markets going very strong, especially in North America in its tenth year on the market, we still can’t predict where that life-cycle will end,” he said.

“I have a theory that with successive generations, and with more value added and built into the console in terms of experience – and let’s not forget that the PS2 really didn’t offer a tremendously robust network experience – that what you effectively do is potentially lengthen that lifecycle more and more as you get to the next iteration.”

More through CVG.

SCEE boss Andrew House has said to the FT that the price-cut the PlayStation 3 recieved last week in Cologne at GamesCom isn’t down to “a reaction to current market conditions”.

“We are aware that consumers are watching their euros and pounds more carefully than before and it may make a price reduction have potentially even more impact. But it would not be fair to say this is a reaction to current market conditions,” admitted House.

House also didn’t rule out a possible link-up with social website, Facebook. This comes as an Xbox 360 version of the popular socialising website, announced at E3, is due before Christmas.

“The goal is to move from a traditional short, toy-based life cycle to a longer, consumer electronics life cycle. The network allows us to give customers a better sense of value and continuous improvement.”

More through the link.

Sony Germany’s given GT5 a “4 Quartal 2009″ date in its official GamesCom paraphernalia, as you can see on GTPlanet.

The game was actual playable at the Cologne show last week. SCEE boss Andrew House told us that we’re going to see specifics on the game “very soon” in an interview at the event.

Polyphony head Kazunori Yamauchi also said last week that the game will release “very soon” after its little PSPgo brother on October 1.

Tokyo, innit. Hit the first link to see the brochure.

SCEE boss Andrew House has admitted that Sony is going “head to head” right now with Microsoft.

Speaking to MCV, House said that the PS3 and PSPgo does have a fighting chance of taking on the Xbox 360.

“We’ve competing very seriously, head-to-head, with Microsoft in Europe right now,” said House, going further to say “and this gives us a major opportunity to do that more aggressively.”

“We have very high hopes for the new PS3 and think it will deliver a significant increase in our sales.”

More through the link.

Andrew House also spoke to VG247 on Wednesday. Get his thoughts on the PS3, PSPgo and why anybody looking forward to GT5 should watch the mountains here.

SCEE bossman Andrew House has said to MCV that, despite fears from Amazon it’ll be in short demand, the PS3 Slim won’t be receiving shortages at it’s release.

“There are trucks and trailers leaving right now – it’s on the road,” said House.

“I will make a prediction there – I don’t think we will be having too many of those [shortage] discussions with retail.”

House also claimed how “pleased” he was with how the company was holding on the PS3 Fat.

“I’m very pleased with how we have managed our inventory system on the existing model.”

More through the link.

We sat down and chatted with Andy House on Wednesday. Catch our full interview with him here.

SCEE president Andrew House has told VG247 that initial feedback for PSPgo has been positive, and the consumers who hop on board first will benefit.

The console was given prices of $249/€249/¥24,980 when the console was announced back at E3 in June. And only last night did SCEE tell us that it’ll retail for £224.99.

“I think, clearly, there is a delta there between PSPgo and the existing PSP-3000. We’ve received, to date, some tremendous anecdotal feedback on the form factor and the sheer sexiness of the device which I think bodes well for its launch.

“We, at least for Europe, were very keen to put an initial offer in place that would reward the consumer who jumps on board first. Therefore, I think the offer that we announced yesterday, that those initial purchasers will be able to get GT for PSP absolutely free. I think that goes a long way to addressing that.

“We’re also looking at some other plans further down the line that will come together for launch around people who have existing UMD libraries and what we can do to incentivize those as well. So, I think that and a combination of what is a really very attractive portable device leaves us feeling fairly confident where we are right now.”

Go through the link for the full interview.