Tag Archives: andrew brown

Peter Hepworth, Activision’s UK and Ireland MD, has left the firm to “pursue new career opportunities.” In the interim, the business in the region will be overseen by Andrew Brown, VP of sales excellence, who was previously managing director for the area before Hepworth took over. Brown will take on the added MD responsibilities until another person has been found to fill the position. Activision said in a statement to MCV it plans to continue working with Hepworth “on UKIE initiatives and would like to thank him for his many years of service.”

Boom. Less than a year after its predecessor Modern Warfare 2 took over from Dr. Kawashima, Call of Duty: Black Ops has become the biggest-selling game in the UK ever.

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Activision’s Andrew Brown has quizzed Microsoft’s Neil Thompson, Sony’s Ray Maguire and Nintendo’s David Yarnton over on MCV on when digitally distributed titles will overtake boxed products.

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Activision UK managing director Andrew Brown has defended the publisher’s position on giving a £55 RRP to Modern Warfare 2.

When the price was announced, a lot of people weren’t happy chappys and even threatened to boycott the game. But Brown insists it is a tag that is justified.

“At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key,” said Brown.

“This is an industry where things cost a lot to develop and it’s a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it’s worth it.”

More at MCV.

Speaking to MCV, Activision Blizzard UK managing director Andrew Brown has claimed that the majority of staffers made redundant from Vivendi UK did so voluntarily.

“The reality is that practically everybody made redundant chose that option,” he said. “It certainly wasn’t that we said ‘OK, let’s cut the workforce’ – it didn’t work like that at all.

“We offered people a lot more jobs than were taken in the end. And we’ve tried to make sure everybody who did come across felt that it was a positive move. I think a lot of people made the active choice to join the business rather than feeling they were in a corner.”

Vivendi UK’s Marlow office is now being wound down to the point of closure, with Acitvision Blizzard’s main base becoming the existing Uxbridge centre.

More through the link.