Tag Archives: Activision UK
Mon, Oct 05, 2009 | 10:49 BST
Activision UK managing director Andrew Brown has defended the publisher’s position on giving a £55 RRP to Modern Warfare 2.
When the price was announced, a lot of people weren’t happy chappys and even threatened to boycott the game. But Brown insists it is a tag that is justified.
“At the end of the day, there is a spectrum of what people can afford and what people are prepared to spend. These things are key,” said Brown.
“This is an industry where things cost a lot to develop and it’s a risky business. We talk about building franchises; it is very expensive to do this from every respect. What we are finding is that for the right products, if you look at the time someone will spend playing something and compare it to something else, people are saying it’s worth it.”
More at MCV.