Tag Archives: activision E3 2009 press conference

Activision CEO Mike Griffith has revealed that Guitar Hero has sold for more than $1 billion in the company’s pre-E3 conference yesterday.

He goes on to say the install base is now over 15 million and the company is looking to increase those numbers.

Guitar Hero 5 will have more than 20 top 10 hits, apparently and the company is excited about the launch of Guitar Hero: Metallica in Europe.

Thanks, Gamespot.

Activision boss Mike Griffith told assembled journos and analysts in its pre-E3 presentation yesterday that racing game Blur should attract both the hardcore racing fans, and the mainstream Mario Kart crowd. The difference however, is that Blur won’t be limited to one system.

“The concept of Blur falls in between the hardcore tuner sims and just-for-fun arcade racers,” says the Gamespot transcription of the event. “Mario Kart in particular shows the potential for a well-crafted mainstream racing game.”

“But where Mario Kart was limited to one system, Blur will be multiplatform,” said Griffith.

He goes on to say that Activision wants to do for racing games what Call of Duty did to shooters.

Activision boss Mike Griffith revealed in Activision’s pre-E3 press conference yesterday that “Call of Duty products have totalled sales over 35 million.”

He also revealed, via Gamespot, that World at War has sold 11 million units in just six months, and Modern Warfare has sold at full price for six straight quarters.

Griffith also announced that Modern Warfare 2 pre-sales are already breaking records and the November 10 launch should rank as one of the biggest entertainment releases ever.

So, Call of Duty doing well, then?