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Activision E3 2009 Press Conference

Activision at E3: Guitar Hero has sold for more than a $1 billion

Activision CEO Mike Griffith has revealed that Guitar Hero has sold for more than $1 billion in the company’s pre-E3 conference yesterday. He goes on to say the install base is now over 15 million and the company is looking to increase those numbers. Guitar Hero 5 will have more than 20 top 10 hits, […]

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Activision E3 2009 Press Conference headlines

  • Blur will be like Mario Kart, only not limited to one platform, says Griffith

    Activision boss Mike Griffith told assembled journos and analysts in its pre-E3 presentation yesterday that racing game Blur should attract both the hardcore racing fans, and the mainstream Mario Kart crowd. The difference however, is that Blur won’t be limited to one system. “The concept of Blur falls in between the hardcore tuner sims and […]

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  • Call of Duty franchise has totalled over 35 million products sold, says Griffith

    Activision boss Mike Griffith revealed in Activision’s pre-E3 press conference yesterday that “Call of Duty products have totalled sales over 35 million.” He also revealed, via Gamespot, that World at War has sold 11 million units in just six months, and Modern Warfare has sold at full price for six straight quarters. Griffith also announced […]

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