Tag Archives: Activision Blizzard Analyst Day

According to this Shacknews story, Activision’s currently assessing whether or not to charge a sub for Guitar Hero DLC.

“We’re exploring new models, like an annual pass subscription where players can subscribe and get a certain number of songs downloadable each month,” said CEO Mike Griffith.

Must have missed this in the rush earlier this week: the news comes from Activision Blizzard’s Analyst Day in the US.

More through the link.

World of Warcraft has cost $200 million to run since 2004, Activision said at its Analyst Day yesterday, meaning Blizzard has made approximately four planets’ worht of gold from the MMO since it launched.

The game currently has 10.9 million subscribers. You do the math. Because we’re not going to do it for you.

More on Kotaku. For the rest of our Activision Blizzard Analyst Day coverage, hit this.

Activision Blizzard had something of an information eruption in Santa Monica yesterday, revealing news on the next Call of Duty, the future for Guitar Hero and tons more. It’s all in the list below. Wouldn’t want you to miss anything.

• Acti-Blizz Day – Infinity Ward developing CoD6, confusion over release date
• Acti-Blizz Day – Guitar Hero titles to triple by 2010
• Acti-Blizz Day – PS3 will last for eight more years, says Kotick
• Acti-Blizz Day – Online CoD4 play to be further “monetized”
• Acti-Blizz Day – Guitar Hero boosts track sales by 200-300%
• Acti-Blizz Day – Guitar Hero: Aerosmith brought the band more money than any of its albums
• Acti-Blizz Day – We’re influencing future console design, says Kotick
• Acti-Blizz Day – 60% of CoD4 players go online

Speaking during Activision Blizzard’s Analyst Day last night, company CEO Mike Griffith confirmed that Infinity Ward is developing Call of Duty 6.

There are, however, conflicting reports on a date for the game. Gama’s reporting 2009, while Destructoid – and others – have posted a 2010 date.

Apparently both years were mentioned in presentations from Griffith and Acti-Blizz super-boss Bobby Kotick.

Expect some clarification in the next few days.

Speaking during Activision Blizzard’s Analyst Day last night, company CEO Mike Griffith said that the firm intends to increase the amount of Guitar Hero games on the market by 300 percent by 2010.

That’s right: three times as many Guitar Hero games on sale in the next two years.

The number will be doubled by 2009, said Griffith. We’re not exactly sure how many games that is, but we’ll settle for “enough.”

Thanks, Shacknews.

Speaking during Activision Blizzard’s Analyst Day last night, company boss Bobby Kotick said that he expects PlayStation 3 to be around for a very long time yet.

“I think there’s a long life ahead of us,” he said.

“We’re in year eight of PlayStation 2 and when you look at PlayStation 3 technically we’re likely to see at least eight years’ success.”

Better get used to it, then. Thanks, PS3F.

Speaking during Activision Blizzard’s Analyst Day last night, company CEO Mike Griffith said that Call of Duty 4′s online play can be milked further in terms of cash. We reckon he may have a point.

“We … see strong opportunities to monetize online gameplay,” said the exec. “The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game.

“Over time, we’ll qualify more opportunities to increase the monetization of these activities.”

Thanks, Edge.

Speaking during Activision Blizzard’s Analyst Day last night, Universal Music Group president Zach Horowitz claimed that inclusion in Guitar Hero would boost a track’s sales by as much as 300 percent.

Horowitz added for emphasis that “My Name is Jonas,” a Weezer track included in Guitar Hero III, saw a real-world sales increase of 1,000% in the weeks following the game’s release.

Thanks, Shacknews.

Speaking during Activision Blizzard’s Analyst Day last night, company boss Bobby Kotick claimed that Guitar Hero: Aerosmith had netted the ageing rockers more money than any of their previous albums.

“[Their] version of Guitar Hero generated far more in revenues than any Aerosmith album ever has,” said Kotick.

“Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in Guitar Hero.”

Looks like you did the right thing, Steve. Thanks, MTV.

Speaking during Activision Blizzard’s Analyst Day last night, company boss Bobby Kotick said that the firm’s success is helping to influence the design of the next PlayStation and Xbox.

“Now that we have the weight of being the largest payer of royalties to the first-parties of any third-party company, I definitely see us as starting to influence hardware design, and they’re thinking about the evolution of the next generation of hardware,” he said.

“The good news is that when it does come it’s going to have a powerful impact on our ability to capture a lot of that part of the marketplace today that feature films, television or music [inhabit].”

Built-in microphone, then? Thanks, GI.

Speaking during Activision Blizzard’s Analyst Day last night, company boss Bobby Kotick revealed that 60 percent of all CoD4 players shoot it up online.

As the game has sold in excess of 10 million units, this obviously means that more than 6 million CoD4 players have entered an online game. Bonkers.

Thanks, Shacknews.