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Aaron Greenberg • Page 3

  • Aaron Greenberg sees Natal as helpful tool for Japanese game market

    Xbox boss Aaron Greenberg claimed that Natal could help fix general trade woes in Japan.

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  • Greenberg: Natal is "not just about playing games"

    Speaking with Kotaku at CES, Microsoft’s Aaron Greenberg has said that Project Natal is about more than killing aliens.

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  • Greenberg: "There will be millions of Natals in consumer's homes this holiday"

    Speaking with Joystiq at CES, Microsoft’s Aaron Greenberg has said that “millions” will have Project Natal in their homes this year.

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  • Microsoft says we're a "long ways away" from 3D in the living room

    With 3D a huge topic of discussion and demonstration at this year’s CES in Vegas, Microsoft’s Aaron Greenberg has decided to throw his two-cents in, saying the technology is not something we’ll see in our living rooms any time soon.

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  • Greenberg confirms Alan Wake and Crackdown 2 for FH2010

    Microsoft games boss Aaron Greenberg’s confirmed both Crackdown 2 and Alan Wake for a first-half 2010 release, speaking in the latest Major Nelson podcast. “Starting in January we have like a triple A exclusive title pretty much every month for the first half of the year. You’ve got Mass Effect 2, you’ve got Splinter Cell, […]

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  • Greenberg: Reach, not GT5, will win 2010

    Halo: Reach will be the biggest game of 2010, Microsoft’s Aaron Greenberg’s assured Gama, and not Polyphony’s GT5. “Is it launching next year?” he joked of the racer. “I’ve seen years and years of mini-games, but I haven’t seen that the game is done. They just released the PSP version – maybe that’s what they’ve […]

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  • Microsoft's Thanksgiving was "biggest sales week of the year"

    Over Thanksgiving weekend, the getting was good for Microsoft. How good? According to Director of Product Management for Xbox 360 and Xbox Live Aaron Greenberg, “biggest sales week of the year” good. “Great #BlackFriday results just in, biggest sales week of the year for #Xbox360, more than 2xs previous week sales,” he tweeted. Greenberg stopped […]

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  • Aaron Greenberg's not concerned over NPD figures for September

    Microsoft’s Aaron Greenberg has told Game Informer that he is unconcerned with PS3 and Wii price cuts, citing that PS3 being number one on the charts is expected. “I can tell you to that when NPD releases September sales later today, we fully expect PlayStation 3 will come in as the console with the most […]

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  • Greenberg: MS "shapes up really well versus Sony" for winter

    Microsoft’s 360 software line-up is strong enough to hold off Sony’s first-party games this winter, Aaron Greenberg, newly-crowned “director of product management for Xbox 360 and Xbox Live,” has told Eurogamer. As EG points out, Sony has Uncharted 2, God of War III, Heavy Rain, ModNation Racers, Ratchet & Clank and Gran Turismo 5 arriving […]

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  • Xbox 360 price cut timing "completely coincidental"

    Aaron Greenberg has told G4 that the timing on the Xbox 360 price is was completely coincidental. “Typically these types of price changes are targeted to drive sales for the holiday season,” said Greenberg. “However it is difficult for our retail partners to make these types of changes in November or December so we try […]

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  • "No plans" for a 360 slim, says Greenberg

    Xbox 360, eh? Price cuts, price rises, HDMI drama: all we need now is a slim model and we’ve got the full set. Don’t hold your breath. “We feel great about our console,” 360 production boss Aaron Greenberg told Kotaku. “We have taken a different philosophy, adding more value to our existing console through updates […]

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  • Greenberg - Hardware issues "well behind us"

    Xbox 360 production boss Aaron Greenberg has told Gamespot that 360′s RROD and E74 hardware disasters are now largely in the past. “We’ve been working hard to make improvements in the products we’re currently making, so I really feel like most of this is well behind us,” he said. Greenberg added that production advancements have […]

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  • Greenberg: MS E3 was "historic" - Sony did a "good job" too

    Xbox 360 product boss Aaron Greenberg has said he believes Microsoft’s E3 performance was nothing short of “historic.” He also revealed that he owns a PS3, plays games on it and reckons Sony did a “good job” in LA earlier this month. “Last year there were so many big games that we showed. We had […]

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  • Ballmer - New Xbox in 2010: Greenberg and Nelson - No there isn't

    God’s sake. To cut a very long-winded story short, Microsoft’s Steve Ballmer said at The Executive’s Club of Chicago last night that a new Xbox 360 will hit the store shelves in 2010. The machine, said Ballmer, is to have a “natural interface,” with built-in camera with the ability to recognize movement and voice. The […]

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  • E3 Interview: Microsoft's Aaron Greenberg

    If you want to talk to a Microsoft exec about where Xbox 360 stands right now, there’s probably no better person to speak to than product management director Aaron Greenberg. The boss has just managed Microsoft’s entire E3 effort as executive producer – he ran Monday’s press conference – but took time to talk to […]

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  • Greenberg: Ask Square if "not exclusive" FF14 is coming to 360

    Xbox product boss Aaron Greenberg has told VG247 that Final Fantasy is not an exclusive product to PlayStation 3, but remained coy on whether or not the MMO will launch on Xbox 360. “My understanding is that it is not exclusive,” he said in an interview today. “That would be a good question to ask […]

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  • Project Natal and 3DV unrelated, says MS

    Microsoft’s Shane Kim and Aaron Greenberg has said that Project Natal and the company’s recent acquisition of 3DV tech have nothing to do with each other. Project Natal has been in development “for a long time.” “No, we built this in house,” echoed Greenberg. “None of those rumours did justice to what we were actually […]

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  • Xbox 360 users have unlocked over 2.5 billion Achievements

    Aaron Greenberg has said that American Xbox 360 users have unlocked 2.5 billion Achievements, earning an accumulated Gamerscore of 52 billion. Averaged out, that means each 360 owner should have something like 150 Acheivements. Wow. Baffles the brain a bit don’t it? The numbers were revealed in a four page expose over on Gamasutra. Thanks, […]

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  • February NPD - The Lost and Damned "would have outsold Killzone 2" at retail

    While we still don’t know exactly how many copies of GTA: The Lost and Damned were downloaded last month, Microsoft’s Aaron Greenberg said last night that the figure was more than that achieved by Killzone 2 at retail – 323,000. The exec told Gamasutra the DLC was “the most successful game add-on content we’ve ever […]

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  • February NPD - PS3 business is "hemorrhaging at retail," says Greenberg

    Aaron “Green Machine” Greenberg has claimed that Sony’s PlayStation 3 business is “hemorrhaging at retail,” based on a 2 percent year-on-year drop in hardware sales, announced by NPD last night. “You can’t underestimate that we’re half the price of the PS3 at a time when consumers were looking for great value,” he told Gamasutra. “The […]

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Aaron Greenberg Latest

  • “The worst is behind us,” says Greenberg on RROD issues

    Microsoft’s Aaron Greenberg seems to think that the RROD days will soon just be a horrible memory in the history of gaming. Speaking in an interview with Edge, the Microsoft bossman says, “We’ve improved that [repair] process. It’s very quick, and they may upgrade your system with the latest technology. So that works really well. […]

  • Greenberg feels fortunate 360 is half the price of PS3, expects continued momentum in 2009

    Xbox 360 director of product management, Aaron Greenberg has told videogaming247 that he expects 360 sales to continue their momentum in 2009 as this is the company’s first full year “at mass market pricing.” He also told us that he feels fortunate Microsoft can offer Xbox 360 at half the price of PS3 and less […]

  • Pachter: Greenberg and Hirai are both right

    Following some spectacular verbal duelling between the console platform holders on the state of play between PS3 and Xbox 360 this week, Wedbush Morgan’s Michael Pachter has told GameDaily he believes both sides make valid points. Kicking off the latest war of words between Sony and Microsoft, PlayStation boss Kaz Hirai told the UK OPM […]

  • Greenberg belittles Hirai’s “longevity” snipe

    Xbox production boss Aaron Greenberg has waded into PlayStation chief Kaz Hirai, saying comments he made to the British OPM about 360′s longevity show Sony is “out of touch” and “complacent.” “This sounds like an old hardware company that’s comfortable with its market position,” Greenberg told The Bitbag. “That complacent attitude is out of touch […]

  • Greenberg: The only two winners right now are Microsoft and Nintendo

    Microsoft’s Xbox 360 product manager, Aaron Greenberg, has told MCV that the only two winners at retail this generation is Microsoft and Nintendo. “We think that we’re one of those industries that consumers are staying in for entertainment,” said Greenberg. “‘We’, by the way – that’s us and Nintendo. Both the Wii and the Xbox […]

  • Greenberg: “we’re not even thinking about the next generation at this point”

    Microsoft’s American mouthpiece, Aaron Greenberg said at last week’s CES 09 that the company aren’t thinking about launching a new console any time soon. “I think we absolutely have a very long life ahead of us. I think what we’re seeing this generation is that we have a console that is no longer limited by […]

  • Microsoft to increase Live Friends limit

    Xbox 360 product manager Aaron Greenberg told Joystiq at last week’s CES 09 in Las Vegas that there are plans afoot to increase your Live friends limit to beyond its current maximum of 100. “I can’t commit to when that will happen, but that is something we want to do,” said Greenberg. “It’s definitely something […]

  • Greenberg: We expect a PS3 price drop

    Talking with Edge, Xbox 360 product manager Aaron Greenberg said he expects Sony to drop the price of PlayStation3 sooner rather than later. “We absolutely expect the PS3 price drop to happen in the next couple of months,” he said. “We’re frankly surprised it’s taken this long. … I would expect they’d have to move […]

  • Greenberg: 2008 “biggest year ever in Xbox history”, 28 million consoles sold [Updated]

    Microsoft issued a statement yesterday announcing that 28 million Xbox 360s have now been sold worldwide. Following on from his European colleague’s comments yesterday, 360 product manager Aaron Greenberg said in the statement that 2008 was the “biggest year ever in Xbox history” and this in spite of a troubled global economy. Greenberg cited price […]

  • Live will stay up over Christmas, says Greenberg

    Speaking to Kotaku, Xbox production boss Aaron Greenberg’s promised there’s not going to be a replay of last year’s Christmas “refusing to work” Live fiasco. No sirree. “We’ve built a lot of infrastructure, a lot of behind the curtain no one sees,” he said. “This is something that Microsoft is good at. “We are well […]

  • Microsoft shows post-NXE stats, no hard figures included

    Xbox production head Aaron Greenberg’s released a ton of stats on post-NXE Live, and it all makes for cheery reading. If you’re Microsoft. And you’re prepared to gloss over the fact that none of these benchmarks t have real numbers attached to them. Bullets, all taken from Joystiq an Nelson: Marketplace downloads of TV episodes […]

  • Greenberg: Home is “Second Life for hardcore gamers”

    Speaking to Kotaku, Xbox production boss Aaron Greenberg’s said Home is an outdated product. “What Home to me feels like is Second Life for hardcore gamers,” he said, “it doesn’t feel like it broadens the experience and invites people in. “When they unveiled it, it seemed innovative. I think what’s happened is now here we […]

  • Greenberg: We’ll globally outsell PS3 this Christmas

    Speaking to Kotaku, Xbox 360 production boss Aaron Greenberg has predicted that the Microsoft machine will fend off PS3 on a global level this holiday, thanks mainly to price point. “We expect to continue our price advantage over the PlayStation 3 for a long time,” he said, pointing to the $199 price tag of the […]

  • Greenberg: NXE is “the biggest moment in the history of the internet”

    Aaron Greenberg doesn’t fuck about. Aaron is Xbox 360. Xbox 360 is Aaron. When the Microsoft exec talks Xbox 360, nothing else matters. So know this: the launch of New Xbox Experience will be the greatest thing on the internet. Ever. Aaron says so. “With that 14 million people [getting the update], it’s probably the […]

  • Greenberg takes Tokyo: Japanese third-parties have shifted “from the PlayStation brand to Xbox 360″

    Xbox production head Aaron Greenberg has claimed that the Japanese games publishing market has undergone a “tremendous shift” towards Xbox 360, with third-party publishers now looking to the Microsoft machine to get out of Japan and into the West. “I think there’s been a tremendous shift,” he told Major Nelson after the first day of […]

  • Greenberg hammers Blu-ray at TGS: “We have no plans to integrate Blu-ray into the Xbox experience”

    An exasperated Aaron Greenberg has flatly denied there are any plans to add Blu-ray to the Xbox platform. Seriously: it’s not happening. “We have no plans to integrate Blu-ray into the Xbox experience,” the Microsoft production boss told Major Nelson in Tokyo in response to recent rumours that a contract had ben awarded to create […]

  • TGS: 360 will keep rising in Japan, says Sensui

    Xbox Japan boss Takashi Sensui has told Kotaku that he believes Microsoft’s line-up in Japan means 360′s fortunes in the country are likely to stay on the up and up. “I see no reason this sales trend won’t continue,” he said. “We have the third party line-up.” Xbox 360 has now outsold PS3 for four […]

  • Microsoft: We’ve got more games for E3

    Xbox product management boss Aaron Greenberg, in an email to Gamepro, has confirmed that the firm’s entire E3 line-up hasn’t already been announced. “We have not announced all of our line-up yet for 2008 but will provide more details at E3 next month,” he said. “Xbox 360 will continue to be the home to blockbuster […]

  • Aaron Greenberg in bed with two women from Penthouse

    We don’t know what to say about this. It’s a video of Microsoft’s greenest front man, Aaron Greenberg, in bed with two Penthouse “pets”. We couldn’t actually bring ourselves to watch it past the first 20 seconds. He starts talking about Peter Moore and the women do proper MEGO. See for yourself. Thanks, Kotaku.

  • Greenberg: “Sony has a history of over-promising and under-delivering”

    Xbox’s director of product management, Aaron Greenberg, has issued another stinging assault on Sony, claiming the company has a history of not delivering on promises made to gaming to the gaming public and that the games trade has a responsibility to be “straight” with consumers. Greenberg made headlines web-wide on May 9 after giving an […]

  • Greenberg: Live Marketplace is Wal-Mart, PSN is Quickie Mart

    Microsoft’s current rent-a-quote, Xbox director of product management Aaron Greenberg, has confirmed that there are now more than 17,000 pieces of content on the Xbox Live Marketplace in the US, and has claimed the figure means the service is as Wal-Mart is to a local Quickie Mart when compared to PlayStation Network. “We’re at 17,000: […]

  • XBLA file limit increase to 350Mb will bring “better, more immersive experiences,” says Greenberg

    Aaron Greenberg, Xbox’s director of product management, has explained the reasoning for increasing the XBLA file limit from 150Mb to 350Mb, saying that the rise was necessary to provide “better games” for the service and also to accommodate original content from the service’s newly-announced first-party development studio. “We went to 150Mb, and now we’re at […]

  • Live downloads hit 1 million per day, says Greenberg

    Aaron Greenberg, Xbox’s director of product management, has confirmed that Live users are now downloading in the region of 1 million pieces of content daily. “People are now downloading about a million things every day from the service,” he said. “When we first launched 360, it took us four months – 120 days, more or […]

  • Greenberg savages Sony over delays and promises

    Microsoft product manager Aaron Greenberg has launched an unprecedented attack on Sony in an interview with Destructoid, assaulting virtually every aspect of the PS3 business and claiming the company has failed to deliver on numerous promises. “We have been fighting Sony’s promises from the day we entered the market,” he said. “Three years ago at […]

  • GTA IV drove PS3 hardware sales, says Sony, Microsoft bites back

    Sony and Microsoft are already involved in a tussle over “who’s best” when it comes to GTA IV sales as related to their hardware, with Sony issuing a press release last night that said brand loyalty was driving PS3 sales. “Grand Theft Auto fans who love the game grew up on PlayStation and we believe […]

  • Everyone with GTA IV will play on Live, says Microsoft

    Microsoft’s quite confident you’ll want to play GTA IV on Xbox Live. Assuming you didn’t buy it on PS3, obviously. “The multiplayer in this game is so well implemented that I can’t imagine anyone owning a copy without trying to play it on Xbox Live,” Aaron Greenberg, the director of product management for Xbox 360 […]

  • Microsoft: Sony’s late to the core gamer party

    In an interview with Next-Gen, Xbox 360 group product manager Aaron Greenberg reckons Sony’s a little late to the core demographic party and is essentially now trying to steal 360 gamers. “I think the type of audience that [Sony is] going after with many of those games, frankly, are Xbox 360 owners,” he said, talking […]

  • Microsoft preempts NPD data: 360 lost in February

    Microsoft’s Aaron Greenberg, group product manager for Xbox 360, has backed up Michael Pachter’s prediction that Xbox 360 was beaten by PS3 in US sales during February because of lack of supply. His comments came before the release of NPD sales data tonight. “We definitely expect we will trail in February as a result of […]

  • Microsoft: Blu-ray won’t be a part of the “Xbox experience”

    Jesus. Make your mind up. Microsoft said today that it wasn’t, in fact, in talks with Sony regarding incorporating Blu-ray drives into Xbox 360. “Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience,” said Aaron Greenberg, group product manager for Xbox 360, saying instead that […]