Tag Archives: 2012 Game Marketing Summit
Wed, Apr 18, 2012 | 22:03 BST
Digital will change games development when dependence on retail fades, says EA’s Segerstrale
EA’s EVP of digital, Kristian Segerstrale, believes the transition to digital will change how games are developed and even managed, especially as companies eventually lose dependence on retail, much like the film and music industries.
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Posted in: Development, EA, PC
Tags: 2012 Game Marketing Summit, digital, Kristian Segerstrale
Phil Harrison on Xbox One: core gaming, mass market entertainment and longevity