Really interesting read.
Facts about game consumers I learned working retail: Normal people aren't like u(13 posts)
Beat me to it :P
Very good read indeed.
Really worth the read, deffo :)
good read and sad but true
@Dragon, Actually I read it yesterday but forgot to share it and now I had the opportunity to sit in front of my PC. :P
On topic, regardless of gaming or any other multimedia entertainment media I think the (vast) majority of consumers is quite ignorant on how to make their purchases. Be it buying video games, gadgets, electronics, movies, books, food etc. it all boils down to knowing what you are buying.
Most people don't care or bother to even make a market research to find the best deal of what they are looking for. They just rush in the first big retail store, grab the stuff and call it a day.
Anyhow, seeing that the gaming industry is playing under the rules of capitalism is bound to face its decline sooner or later.
This isn't just the case with video games. A lot of people buy stuff having done absolutely no market research.
people who didnt know this are dumb as fuck
I think it's less a case of corporate mind control and more of a case of people just not giving a shit. Which is fair enough.
When advertising works, it's often because people don't give a shit. That's when brand recognition really pays off.
Why would they care? There's money to earn and kids to look after out there. A lot of people treat movies the same way. It's just a way to pass the time.
We just happen to be a bunch of nerds here :)
I'm actually surprised gamers need to be told this...
I try to always look at things from an "average Joe" perspective and always accept my position as being one of an enthusiast rather than just another shopper.
Did gamers really think that most people spend the same amount of time looking into games as we do or actually care about the same "hot topics" such as DRM and the like?
"We are the minority, and while we may spend a lot of time talking about our hobby and reading articles online, we will never be larger than the general gaming public."
I've been saying this for years, some people just need to learn to accept that. It's the unfortunate symptom of our hobby becoming mainstream.
Don't need to read this I've had enough real world experience walking into a game shop and listening to the things the average consumer ask/says/does to already know where it's going. When you see an 10 year old getting his mom to buy a knock off controller because he just wants to play cod and she doesn't ask about the off brand controller nor the game he's picking up. It shows you a lot
Being an informed consumer is a rare thing these days.
How many of you look at the packages your food comes in and actually check the ingredients and actually know what it all is? How many of you ask your grocery store if the bread they bake is frozen dough or made fresh daily? How about asking the restaurant your eating at where the meat comes from? How many of you cook everyday with fresh food?
I don't know about EU/UK but in the US mass consumerism has most people answering no to most if not all of those questions. If people aren't willing to know what they ingest on a regular basis, they aren't going to be researching other products they buy.
I would guess that a lot of the video game enthusiasts are also pretty diligent about informing themselves of other products as well. PC gamers are checking out new gear. Console players obviously want the best TVs possible. I definitely do it for electronics but also other products like cookware, furniture, heck even clothing and toys for the kids.
With Google right at most people's finger tips, generally most people just don't care enough to be bothered. Kind of curious now. How many of you are only super informed about video games or like myself and will check out 3 reviews before buying a tea kettle?
"[...] and how they gladly handed their toddlers copies of mature-rated games." -- From the article.
Good grief. That keeps coming up, today. That's pretty much the largest 0source of the success of games like Call of Duty and Grand Theft Auto.
I don't think people are ready to admit that, but everything points toward it being the truth.
Bad parenting is commonplace, and kids love anything that's taboo.
This even applies to comic books these days, more's the pity. No wonder we'll never see anything like Starman (Jack Knight) coming out of DC again any time soon.
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