I start by pointing out the bad cases, where they failed to help themselves, their players or the games with their (in)actions:
Attacked the world's Shining Force video content creators (as well as anyone else, it seems, with the mere audacity to include a brief clip for informing purposes), pulling down channels along the way, to remain in a developer's good graces.
Allowed Aliens: Colonial Marines to run unchecked, under Gearbox's "care". Still no comment or action from them, bar reactionary PR guff.
Played fast-and-loose with history, under Relic's watch, for Company of Heroes 2. Despite being more selective with the brushstrokes when it came to the allies, first time round.
Paid for the creation of someone else's "borrowed" franchise! What's that bordering around.
Sonic Racing franchise and its continuing support (even if my inclination is to believe that the majority of the good there, is more thanks to Sumo, their passion, and ethos/approach.)
So, the purpose is to ask: a) about the possibility of a broad article considering Sega as a publisher; b) any further examples on either heading; c) what they could do to improve, and why this weak link (which is likely to be?) continues to allow these silly outcomes to continue.
Also: again, does anyone know the status of Creative Assembly's Aliens project! :p