Despite everyone suddenly going quiet on those chinese shots (Which in itself was suspicious) I firmly believe they were the real deal with an e3 reveal.
If they could chuck 'em out the door for 200 quid they'd clean up...
Let's speculate :
45 nm cell chip (already in manufacturing since Jan) keeps heat and cost down
Power supply outside the box (keeps heat and size down)
Ditch wireless to save costs ?