He's not a small white figure with a sweet hat at all!
This is the worst case of deception in the games industry since Aliens Colonial Marines.
Notch. Notch is closer to Yahtzee than Yahtzee is to Yahtzee. And he doesn't do vidoes with Jim Sterling that come unnervingly close to resembling really bad poetry slams on The Escapist, so that's yet another point to the Swedish gentleman.
Seriously, Google images for Notch.
White dude (not a cartoon, but still) with a sweet hat. Bam.
Now Google images for Yahtzee.
Yup. It's a fucking dice game.
I think I've proven my point here. Good day to you, sirs.