A little more information can be found here.
Google's next move?(7 posts)
Yay, exploreable 3D ads will replace flickering flash ads.
Adblock Plus is your friend. The internet is a much better experience with AdBlock Plus and Firefox. And, yes, it works with Flash-powered adverts too.
:) Oh, I've turned off all advertising ages ago.
That is an interesting little thing. It would probably kill my laptop though.
I was trying to think of possible applications for this, and it would be pretty cool if you could create a customisable marketplace where you would "walk" around a 3D environment and each "stall" in the marketplace would be a different online store (of your choosing) I think it'd make things like browsing and price comparison a bit easier and quicker.
To clarify the stall would just contain the 2D site as it stands now rather than a 3D representation of a shop.
Looks like an updated VRML.
Didn't work then, so I don't see why it should work now...
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