@Cybermarco, in NYC, I pay $65 and some change for a retail game, because of the state and federal sales tax that gets added to the product. As was said above, a PS4 wouldn't cost exactly $400. It's be closer to $440, after taxes.
Interestingly, on the Playstation Store, they do not charge tax, at least, in New York State, so a $59.99 game costs me $59.99 online. It's why I've started downloading certain titles if they're not too large. Uncharted 3, for example, is like 43GB, so there's no way I'm downloading that and using up that much memory, but stuff like Resident Evil 6, I bought digitally.