PewDiePie is the most lucrative personal gaming channel on YouTube, with a total of around $4m made last year. Naturally, this has earned him a tidal wave of abuse from those who aren’t fans. Here’s why we should all cut the guy some slack and look at why he got so popular to begin with.
Reviewer blacklisting is one of the industry’s dirty little secrets. Or is it? Let’s all calm down and take some deep breaths. This is just everyday business on the PR-media merry-go-round.