Category Archives: Crave

Speaking to GI, Crave chief Michael Mass has admitted that the company’s decision to leave ESA had nothing to do with the organisation itself, but was rather motivated by an upcoming company sale.

“Crave’s departure from ESA at this juncture is not a statement against the value provided by our longstanding membership, but rather was motivated by our need to focus on the impending sale of our company,” he said.

“We will be re-evaluating our decision, hopefully in the near future. Crave still supports the goals and aims of ESA.”

More through the link.

ESA’s issued a statement confirming Crave’s exit from the body, saying the publisher still believes in its goals. Not enough to keep paying membership fees, clearly.

“We can confirm that Crave has decided not to renew its membership in the ESA,” said Rich Taylor, the ESA’s senior VP of communications and research. “We value each member of our association, but respect their decision. In conversations with Crave, representatives stated that they value their longstanding membership with the ESA and remain committed to the values and goals of the association.”

Thanks, Kotaku.

What’s big and powerful, yet small and vulnerable? Sadly, we’re talking about the ESA.

Joining the likes of id Software and Activision, Crave Entertainment is now politely excusing itself from the ESA’s table, GamePolitics reports.

The site also notes that Crave will still be attending E3 next month, meaning that Crave and the ESA are still friends… with benefits.

As of now, neither Crave nor the ESA has commented on the situation, so allow us to fill in the blanks with a highly likely prediction. ESA: “We’re not angry with Crave and will continue to support them. Also, E3 is going to be awesome this year!” Crave: We’re not angry with the ESA and will continue to support their mission. Also, we’re going to be at E3!”

By Nathan Grayson