Category Archives: Latin America

Sony has announced western date and price details for its new handheld, Vita – but given no indication of launch line-ups or 3G data pricing.

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Unique growth levels will see Latin America take its place as the fourth major games market in the world, alongside the US, UK and Japan, Sony has said in an interview.

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Hola, etc.

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Blizzard’s announced the subscription pricing for South America for StarCraft II.

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Global Industry Analysts (GIA) expects the global gaming market to reach $91 billion by 2015.

The report, titled Video Games: A Global Strategic Business Report, was complied by GIA reviewing trends in gaming from 2001-2015.

It was concluded that growth can be attributed to the climbing installed bases of consoles, the popularity of MMOs, mobile games, more customers acquiring high speed internet, and the increased access to all of these in developing countries in Asia-Pacific and Latin America.

Due to purchasing figures for PS3, Wii and Xbox 360, gamers in Europe and North America spent the most in 2009, with East Asia and Japan driving the sales of MMOs, and mobile phones games driving the market in developing countries.

The full report can be viewed here.

Via IndustryGamers.

Sony’s claimed that PS3 has now sold more than 21 million machines globally today, as part of an announcement detailing plans to extend the PlayStation brand into South America.

The company is launching PS2,‭ ‬PSP and PS3‭ across‭ 13 ‬countries in the region,‭ ‬and will establish a localised PSN.‭

The firm will also introduce a localised website for South America.

Tons more on Edge.

SCEA sales boss Ian Jackson said at the BMO Capital Markets Interactive Entertainment Conference yesterday that Latin America is a key target for PlayStation 2, and that the company is planning what sounds like a massive, three phase roll-out over the Continent.

“The significance of the Latin America market is huge,” said Jackson. “Obviously from a population standpoint I don’t think it’s a big secret that this is a huge opportunity. We will put a number of resources in place to cater to that market.

“Obviously just based on the sheer size of [Latin America], the number of countries there and the size of the population, long-term it has a very good opportunity to be bigger for SCEA than the Canadian market was.”

Jackson detailed how Sony’s planning to expand over the vast landmass.

“We’re now launching there,” he said. “There are countries in Phase 1 Latin America that we’re aggressively gong after, and they include Chile Argentina, Columbia, and Peru.”

Phase two of Sony’s push into Latin America is scheduled to begin this month, with the console being distributed to Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Venezuela.

Phase three targets are Uruguay, Paraguay and of course Brazil.

“We’ve identified that the Brazilian market as probably the biggest market opportunity for us, and that will be the third part of our launch which will take place over Spring 2009.”

Plenty more on Edge.

According to this Reuters report, Nintendo’s planning an aggressive marketing camapign in Latin America this Christmas, focused, unsurprisingly, as non-core gamers.

“The long-term economic potential of Latin America makes this an extremely important market for video games,” said NoA boss Reggie Fils-Aime, talking at an industry conference in the Pacific resort of Playa Bonita on Thursday.

“Nintendo has experienced phenomenal growth in the region over the past few years growth that has even surpassed what we have seen in the United States,” he added.

More through the link.

Updating live from the Atari UK Alone in the Dark event in London. After the link.

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See here. Sounds like it’s happening quickly. From the release:

Blizzard Entertainment, Inc. today announced that World of Warcraft®, its award-winning, subscription-based massively multiplayer online role-playing game (MMORPG), is being prepared for release in Latin America. The Latin American localization will be based on the existing European Spanish version but will feature entirely re-recorded in-game speech. This new version of the game will be rolled out in select markets throughout Latin America starting in the first half of 2008 and will also be available to Spanish-speaking players in the US and Canada at that time.

No pricing’s been announced yet. More through the link.