Category Archives: Asia
Thu, Aug 05, 2010 | 19:47 BST
Mon, Feb 01, 2010 | 11:21 GMT
Square Enix has reiterated that Final Fantasy XIII won’t be coming to Xbox 360 in Asia.
Thu, Sep 17, 2009 | 11:15 BST
Yasuhide Kobayashi, VP of Sony’s Japan Studio and head of Last Guardian’s development, told DICE Summit Asia today that Japanese games-makers must now appeal to western tastes or die.
“There are so many issues we have to solve, and the biggest challenge is that the market in Japan is shrinking – they key is gaining success in the US and Europe,” he said.
“At the time of the original PlayStation the Japanese market was one third of the global market, and production costs weren’t that high – so we were able to generate profit from that market alone.
“But now we’re in the era of the PlayStation 3, and the Japanese market is only one fifth of the global market – when it comes to production costs, those are swelling, so it means that unless we gain success in the overseas market our studio will go bankrupt. It’s a crisis we recognise,” he added.
Kobayashi admitted that Last Guardian was named as such to appeal to US and European gamers.
Lots more on GI.
Tue, Sep 01, 2009 | 13:20 BST
Microsoft is to hold a press conference in Japan tomorrow in order to announce Asian 360 price cuts, according to Microsoft Hong Kong’s Julie Leong, NetworkWorld reports.
According to that piece, parts of Asia-Pacific will begin enjoying dropped 360s on on September 10.
The SRP of an Elite will be lowered by around 28 percent to US$305 in Hong Kong, Singapore, South Korea and Taiwan.
More through there. Thanks, Kotaku.
Fri, Aug 14, 2009 | 17:18 BST
At the Edinburgh Interactive Conference, BMO Capital Markets’ Edward Williams told attendees that the gaming market has suffered “significant disruption” to its business model.
“For Western publishers, profitability hasn’t grown at all in the past few years and that’s before we take 2009 into account,” he said while stating that the opposite could be claimed from the Chinese sector.
Chinese firms were seeing improved profits due to the PC market and direct download methods rather than the traditional way used by Western firms releasing titles on DVD per retail outlets. Developers in China also do not have to pay as much in royalties to console makers because of the low number of console users.
Three factors, Williams explained, are causing the Western games market to decline:
- Games are getting larger, which meant longer development time and larger staff costs.
- In the 1990s the PlayStation accounted for 80% of the market, today the console space is very fragmented, so developers have to work on many platforms at any one time.
- The cost of licensing intellectual property or gaining official sports body endorsement (such as FIFA or FIA) has gone up.
Speaking to the BBC, Peter Moore agreed that while there’s a difference in the markets, Westerner will start warming up to digital distribution soon.
“In China, PC and mobile platforms will continue to dominate,” he said. “There isn’t the necessity to buy other pieces of hardware and it is our job to service that. In Europe we are going to see more content that’s delivered electronically, be that through Steam, Xbox Live or whatever.”
“The release of Tiger Woods online as a free to play experience will be the real test of the Western consumer’s appetite for digital downloading.”
Wed, Jul 29, 2009 | 08:23 BST
The Academy of Interactive Arts & Sciences said today that the DICE Summit – thus far restricted to Las Vegas – is to get an Asian version this year.
The new event will take place at Singapore’s Suntec Center, the same venue used for Games Convention Asia, on September 17.
GPG’s Chris Taylor and NanaON-Sha boss Masaya Matsuura are both to “feature,” apparently.
Tue, Jun 23, 2009 | 15:34 BST
Global Industry Analysts (GIA) expects the global gaming market to reach $91 billion by 2015.
The report, titled Video Games: A Global Strategic Business Report, was complied by GIA reviewing trends in gaming from 2001-2015.
It was concluded that growth can be attributed to the climbing installed bases of consoles, the popularity of MMOs, mobile games, more customers acquiring high speed internet, and the increased access to all of these in developing countries in Asia-Pacific and Latin America.
Due to purchasing figures for PS3, Wii and Xbox 360, gamers in Europe and North America spent the most in 2009, with East Asia and Japan driving the sales of MMOs, and mobile phones games driving the market in developing countries.
The full report can be viewed here.
Fri, Jun 19, 2009 | 08:20 BST
Warhammer Online is to launch in Taiwan, Hong Kong and Macau next week via GigaMedia’s FunTown game platform, Kotaku reports.
The Mythic MMO currently has around 300,000 subs in the US.
Mon, May 11, 2009 | 12:02 BST
Up to 8,450 game industry professionals have lost their jobs since July 2008, according to analyst Wanda Meloni.
Around 6,300 jobs have been lost from the North American trade, the rest coming from Asia and the UK.
Meloni noted that multiple studios have bitten the dust during the period.
“A handful of others are on life support, operating with a skeletal workforce and actively looking for buyers,” she said.
More on Gama.
Tue, Mar 10, 2009 | 07:38 GMT
Activision boss Bobby Kotick’s told Reuters that global economic gloom means console-makers should get their machines below $199 to see “mass” results.
“The price on platforms today has still not gotten down to mass-market price points and I think when you’re in the economic circumstances that the world has found itself in, there really is a difference between a $199 game system and a $299 game system,” he said.
Kotick added that he didn’t expect such a move, presumably talking primarily about PS3.
The exec also said that further sales success could also be achieved regionally.
“We’re just scratching the surface of opportunity as a publisher in Europe. There’s a lot more that we can do,” he said.
“In China and Korea, Blizzard has had great success but Activision products have not really had any success there.”
Lots more through there.
Fri, Feb 13, 2009 | 20:51 GMT
Fri, Feb 06, 2009 | 10:17 GMT
Need for Speed World Online, one of a trio of newly announced games from the EA fanchise, is to enter technical testing in Taiwan and Hong Kong in March.
The free-roaming, free-to-play effort has no solid release date as yet other than 2009.
Press release after the break.
Thu, Jan 08, 2009 | 11:36 GMT
Siliconera reports that SCEA (Asia) is releasing “Radiant Red” and “Vibrant Blue” PSPs.
The new models will cost $1,380 Hong Kong Dollars (approx. €130) and will almost definitely never ever leave Eastern shores so you can look,. but you can’t touch.
Bit more through the link.
By Mike Bowden
Tue, Nov 18, 2008 | 10:18 GMT
If, as planned, Lord of the Rings Online can successfully launch in China next year, the game is likely to become only the second truly successful western MMO released in Asia, the game’s dev lead Jeff Steefel has told VG247.
“I would argue that if we could successfully launch LotRO in China, we will probably be the second western game to be viably successful in Asia,” he said.
“It’s taken a while for them to get used to our games and for us to learn a little bit more about what they like to do.”
Steefel said that LotRO won’t launch until 2009 in China as it’s taken time to work with local partners to prepare the game for release in the country.
“I think it’s like anything else: everybody’s going to be rushing to do it,” he said. “The people that have been working on it and planning it for a long time are much more likely to succeed.
“I don’t think Asia’s a place where you can just suddenly decide that you want to be there.”
The first western title to crack the MMO market in the East is, obviously, World of Warcraft. Steefel made no bones about how significant WoW’s Chinese launch was to the Blizzard game hitting its current 11 million subs level.
“I think WoW’s success in Asia has validated it for western markets in theory… If you look at World of Warcraft and the way their subscription numbers have grown, a significant, if not a majority portion of that has come from the East,” he said.
“That’s where a big part of the global gaming market is and it’s been that way for a long time, but we’re only just now figuring how western games can begin to tap into that market.”
Lord of the Rings Online’s Mines of Moria expansion releases in the US and Europe today.
Tue, Nov 04, 2008 | 12:47 GMT
Bit slow on this, sorry. HanbitSoft – the South Korean company that now owns the rights to Hellgate: London – has confirmed that there’s new content in the pipe for the troubled action-RPG-MMO.
“Since acquiring the intellectual property rights, HanbitSoft Inc., the publisher and distributor of Hellgate: London in Asia, has concentrated on the development of Hellgate: London, and has received many inquiries regarding new updates,” the game’s product manager wrote on his blog.
“Our US development studio is currently working on an update that is to surpass The Abyss Chronicles. This game will be available through our web site. We thank you once again for showing your interest and ask for your continuous support for Hellgate: London, as we hope to bring good news shortly. In the meantime, we will continue developing the world’s best game!”
The game caught on nicely in Asia, despite original creator Flagship biting the bullet earlier this year.
Tue, Oct 14, 2008 | 15:05 BST
EA Asia boss Jon Niermann has admitted that revenue for the publisher in the region is lower than target, but has pointed to a heavy release schedule of online game to boost funds.
“It’s nowhere where it needs to be. We need to get that growth significantly higher,” Niermann told the AP.
Asian revenues account for 6 percent of EA’s overall tally, the exec said.
Niermann said EA hopes to increase its market share in Asia by launching more online games, with 12 editions of different games expected to roll out this year.
EA has already launched online versions of FIFA, NBA Street and WAR in the region, with Battlefield Heroes to follow. The online version of Need for Speed, which was developed in Singapore, will launch next year.
More through the link.
Wed, Sep 10, 2008 | 18:00 BST
Star Online is reporting that PlayStation 3 will launch in Malaysia this Saturday, September 20
Should you be Malaysian and want to get involved, the machines will be available from 11.30am at the 1Utama shopping centre in Petaling Jaya (just keep going after you pass the church on the right).
So there you go.
Tue, Sep 09, 2008 | 11:17 BST
Namco’s bought 34 percent of Atari’s European and Asian sales network for €30 million.
Between June 31, 2012 to June 20, 2013, Namco will also have the option to buy the remaining 66 percent from Infogrames.
“I am delighted that this transaction strengthens our outstanding partnership with Namco Bandai, one of the industry’s greatest creators and publishers of video games, and is a significant development in Infogrames’ reinvention,” said Infogrames boss David Gardner.
“The agreement will give Infogrames a guaranteed and strengthened product portfolio and provide us additional means to invest in new product development for packaged and online markets.”
Thu, Aug 28, 2008 | 07:26 BST
Tue, Aug 26, 2008 | 11:16 BST
According to this GI story, Crytek boss Cevat Yerli’s been confirmed as a keynote speaker at Games Convention Asia Conference this year.
“The technology available today is light years ahead of what was generally available just five years ago,” he said. “Add those advancements to increasing technical expertise as we learn more about graphically creating immersive worlds, and the conditions are right to have graphics play a major role in telling the story of a game.”
The event takes place in Singapore on September 18-20. More through the link.