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Destiny sales not enough to stop September slump, says analyst

Destiny sold well, but not well enough to challenge GTA 5 and keep September sales from falling off sharply year-over-year, according to Wedbush Morgan analyst Michael Pachter.

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Destiny sold an estimated 2.75 million in September, the analyst said in a note to investors ahead of the NPD Group's monthly report.

"That’s well below Grand Theft Auto 5’s roughly 7 million unites last year," he said, as reported by VentureBeat.

“Last September, Take-Two announced worldwide retail sell-through for [GTA V] of over $800 million on day one and over $1 billion for the first three days. Both industry records. This September’s biggest release, Activision Blizzard’s Destiny, had day one sell-in to retailers of over $500 million, a record for a new franchise, with sell-through to consumers of over $325 million in its first five days."

As a result of this, and NBA 2K15's later than usual October release, Pachter expects the NPD Group's September report to show a sharp year-on-year decrease in software sales. He predicted a 42% drop to $435 million.

Pachter did go on to say that Destiny's sales figures are strong, and that its failure to meet GTA 5's performance has more to do with what a juggernaut Grand Theft Auto is than anything else - although Destiny's mixed reviews didn't help, and the Bungie shooter had more new releases to compete with than GTA 5 did.

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In this article

Destiny

PS4, Xbox One, PS3, Xbox 360, PC

Grand Theft Auto

PC

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Grand Theft Auto IV

PS3, Xbox 360, PC

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About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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