Twitch streaming skipping Wii U because it’s not fun to watch

Thursday, 12th June 2014 17:28 GMT By Stephany Nunneley

Nintendo, despite its partnership with Twitch, has decided against offering the streaming service in Wii U because “streaming 30 minutes of gameplay” isn’t fun.


Speaking with Polygon at E3 2014 this week, Nintendo of America president Reggie Fils-Aime said the addition of a streaming service on Wii U mist adhere to the company’s core philosophy: it has to be fun.

“We don’t think streaming 30 minutes of gameplay by itself is a lot of fun,” Fils-Aime said, adding that the exclusion is not a dig, per se, at Twitch.

“We’re looking to do a lot of great things with Twitch,” he continued. The Nintendo Treehouse Live at E3 that we’re executing through Twitch is doing fantastic numbers. Just purely streaming gameplay, what we’ve got to think through is, so what’s fun about that? From a consumer standpoint, what’s fun about it?”

Mario Kart 8 allows for content sharing through YouTube thanks to the addition of Mario Kart TV. It allows players to view replays of their races and create a highlight reel and upload it to the video service.

Fils-Aime suggested Nintendo is of the opinion Mario Kart TV is a better alternative, because “its a highlight of the race,” he said, which is much different than “watching Joe Blow’s 30 minute stream, which may or may not have something that’s interesting.”

“You can make some choices as to what parts are going to be shared,” he said. “We think that makes it interesting, and obviously, the meme of the Luigi death stare is wonderful when that comes out of that type of experience.

“But in the end we’ve got to make sure that it’s fun.”

This is an odd stance, really, because many, many gamers feel Twitch is indeed fun. All you have to do is Google viewer numbers for Twitch as proof. Nintendo has always been, understandably, overly protective of its intellectual properties as last year’s YouTube debacle proved.

Polygon, which had the same line of thinking, asked if the Twitch decision was linked to the aforementioned controversy.

“The Twitch conversation is a completely different conversation,” said Fils-Aime. “We want to do stuff that’s going to be fun and going to be watchable.

“Nintendo Treehouse Live at E3 is fun and watchable. Thats the stuff we would like to continue doing with an entity like Twitch.”

He went on to say the new content monetization program for YouTube users posting Let’s Play footage of Nintendo games “is a different animal.”

Still, it makes you wonder.



  1. AmiralPatate

    Boy they really don’t want people to buy their console, do they?

    #1 6 months ago
  2. Arnvidr

    Personally, I agree that it’s not fun, but it’s fairly obvious a huge number of people do find it fun. Weird thinking by Nintendo.

    #2 6 months ago
  3. Legendaryboss

    Oh Nintendo get outside the bubble and live a little.

    #3 6 months ago
  4. xxxGamesMasterxxx

    They will add streaming feature but it will be Nintendo’s own streaming software.

    #4 6 months ago
  5. gomersoul

    Their system obviously can’t handle it. Bit ridiculous telling us what features we enjoy. Instead of telling us what they’re not willing to offer maybe they should concentrate on what they can offer other than Mario kart

    #5 6 months ago
  6. The_Red

    “streaming 30 minutes of gameplay” isn’t fun. ”

    And once again Nintendo proves just how out of touch and blinded they are. If “Streaming 30 minutes of gameplay” wasn’t fun, then how come so many people stream them and MANY more enjoy them? And they’re not just LOL and Dota. There are Nintendo type games like Spelunky, a HUGE hit with Twitch that helped the sales and recognition of the game. Then there is Isaac, Risk of Rain and many more.

    #6 6 months ago
  7. Rafa_L

    Man, I really don’t get Nintendo.

    I never watched twitch or let’s play on the PC, cause I figure it’s a waste of time, but once I had it on PS4 I kinda got into it, I never stay for more than 10 min, but I can check several games while people are playing instead of relying on trailers and selected segments of gameplay, I just hop through worlds and games and get a feel of what the game is like. I think it’s a great feature.

    #7 6 months ago
  8. DLTDawnlight

    HD PVR 2 FTW!

    #8 6 months ago
  9. Joe Musashi

    This isn’t about fun. It’s about money. Or rather monetization.

    Nintendo, via YouTube, earn ad revenue for game footage featuring their products. This has recently come about courtesy of their partnership program with content creators. Whilst presented as a generous olive-branch to YouTube uploaders, it’s the foundation for their next action.

    Their next action came about very swiftly and in time with the release of Mario Kart 8. Mario Kart 8 encourages gamers to upload footage of various lengths to YouTube. Nintendo then make the content ID claim, YouTube honour it, ad revenue mechanisms are enabled by YouTube, Nintendo make money.

    It’s an admirably executed bit of business that benefits Nintendo. At this time, neither Sony nor Microsoft employ this revenue generating mechanism from YouTube uploads by gamers who play games on their platform. So far, it’s just Nintendo.

    No such mechanism is in place with Twitch and so Nintendo is not able to capitalise on Twitch usage in the same way as YouTube usage.

    Nintendo claim this “isn’t fun”.


    #9 6 months ago
  10. salarta

    Well, another reason Nintendo can continue fucking off, then. :)

    There are plenty of reasons I haven’t bought a Wii U yet, and bullshit like this ranks among them.

    #10 6 months ago
  11. Arcnail

    Just kill off this system. Did these people ever tank Nintendo.

    #11 6 months ago
  12. FBSKing

    “streaming 30 minutes of gameplay is not fun”. what then? five? anyway they should allow to the players stream some kind of stuff, maybe a highlight race, or then they should begin to stream childish content like this: if not they really don’t want people to buy their console, Hello?

    #12 6 months ago
  13. unknown_gamer

    Nintendo , just stop being full of yourself and be friendly with the industry
    To me your games are not even a big thing to be arrogant about them , its just a childish rehashed games and its stupid how you still isolate them to yourself and to your audience and don’t even share it with the gaming industry
    If you are not in a position to make new IP’s then you should have gone 3rd party since the GC era
    Otherwise you are doing more harm to yourself than good to everyone by being like that
    Get over it and let people enjoy your games

    #13 6 months ago
  14. The_Red

    Sweet irony:

    If WATCHING game for 30 minutes isn’t fun, they why did you (Nintendo) spend all the money to make a Smash Bros tournament happen at E3 and then encourage people to WATCH it!?

    #14 6 months ago
  15. polygem

    Thanks nintendo, for not using the same business talk blabla of the competition for the most part.

    It makes them sound weird sometimes but that’s great. Real. Authentic. A reminder that we are talking about videogames here. There’s way too much stock market in there already anyway. The Sound of videogame marketing became so embarrassing lately.

    Nintendo are clever to do their own thing and to not fully adapt to what people ‘demand’ has to be an industry Standard. (This is not about sexism by the way)

    This attitude will ensure their relevance in a future market.

    #15 6 months ago
  16. polygem

    A live tournament is very different.

    #16 6 months ago
  17. Joe Musashi

    Tournaments are good fun to watch.

    I’d extend that to say that anyone playing a game to a high level of competence can be entertaining. It’s one of the reasons I really enjoy watching speed runs of games.


    #17 6 months ago
  18. RickGames

    i agree, good for them, nintendo fans will love it and hate anyone who doesnt, but yeah, it was boring…

    #18 6 months ago

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