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Wildstar to be “one of the pillar” release in a soft PC market, says NCSoft

Thursday, 8th May 2014 22:27 GMT By Brenna Hillier

Wildstar publisher NCSoft believes the PC retail market has become a hit-driven business, but it’s also confident its new MMO will be one of those hits.

wildstar

Speaking to MCV, senior sales manager Simon Cowley said that beta feedback and pre-orders suggest Wildstar is going to sell “very well”.

“The PC market has become very polarised, with only a handful of products seeing strong sales,” he said.

“We’re expecting WildStar to be one of the pillar PC releases of 2014.”

Cowley likened Wildstar to another of NCSoft’s recent major western releases.

“It’s a key release for the summer period. Guild Wars 2 showed there is great passion for high quality MMOs from UK consumers, both online and in stores and we expect WildStar to continue that trend,” he said.

Recent financials have demonstrated just how important Guild Wars 2 was to the western arm of the international publisher, which other wise draws most of its revenue from Korean releases.

Wildstar is currently in open beta.

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2 Comments

  1. TheWulf

    The PC market has become very polarised, with only a handful of products seeing strong sales [...]

    Funny how marketing analysts have been saying that the PC makes more money than all of the consoles put together then, isn’t it?

    Sigh. Bad marketing. I don’t like it when they’re so blatantly dishonest that it insults the intelligence of their readers.

    #1 4 months ago
  2. Llewelyn_MT

    @TheWulf
    Actually, he’s in the truth. PC games market is spread pretty thin, but all in all it makes a lot of money. Really big games, like LoL, DOTA2, or AAA standalone titles make up a tiny percentage of all PC games and make a lot of money.

    #2 4 months ago

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