The three-year dev cycle offers “the freedom to fail in the creative process,” says Activision

Monday, 5th May 2014 15:24 GMT By Sherif Saed

Call of Duty: Advanced Warfare will be the first game to release utilizing Activision’s new three-year development cycle program for its Call of Duty franchise. Activision’s publishing CEO Eric Hirshberg believes that the new cycle allows for more experimentation.

The three-year development cycle allows each of the studios working on the franchise a three-year period to develop a new entry, instead of the two-year period that was previously in place. Speaking to Game Informer as part of their June issue, publishing CEO Eric Hirshberg said, “Moving to a three-year cycle allows the teams a couple of things.

“First of all, it gives them the freedom to fail in the creative process. It allows there to be things that don’t make it onto the disc. In a two-year process, every single line of code is like a race to the submission. We want to be able to try new things, try new core mechanics, and try new approaches within the game.”

Do you think the new game will benefit from this and move beyond the stagnation?

Thanks, MP1st.



  1. bradk825

    A 3 year cycle is a step in the right direction, but I remain cautious. After Ghosts, I plan for the first time ever to wait and watch with this one, see the reviews and hear from friends who have played it, rather than pick up the title on launch day.

    #1 7 months ago
  2. Panthro

    if they stop making cod every year i will kill one of my children and they will be to blame

    #2 7 months ago
  3. ManuOtaku

    I think this is good, but also is required new engines, new people ( new blood), and a whole support from the tops of activision believing in new things and innovation. it is not only increased development cycles but a whole culture, and that, in the state in which the industry is right now, is really hard to achieve.

    #3 7 months ago
  4. Legendaryboss

    So does this confirm/imply that these things actually happened before the three year switch?

    #4 7 months ago

Comments are now closed on this article.