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Mario Kart 8 promotional campaign to last throughout the year

Mario Kart 8 releases on Wii U May 30, but Nintendo plans to promote the title through the rest of the year.

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“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season,” said Nintendo UK’s Mario brand manager Roger Langford to MCV.

“For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game’s new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing.”

The marketing campaign for Mario Kart 8 will include social media, and initial launch campaign, along with online and TV ads.

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Mario Kart 8

Nintendo Wii U

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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