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GTA Online success is "the gift that keep on giving" to Take Two

GTA Online has allowed Take Two to take advantage of "recurrent consumer spending" fostered by Rockstar's latest.

gta_online

Speaking to Fox News, as transcribed by CVG, Take Two CEO Strauss Zelnick said that wehn he took up his position in 2007 he aimed for a world in which players kept spending money on his company's games and "it's nice to see it coming true".

"Just a few years ago when we put out a product, no matter how big, when we put out a hit we collected our money, we went onto the next," he said.

"Now what we're finding is we're creating recurrent consumer spending and we have the gift that keeps on giving."

Zelnick said 70% of all Grand Theft Auto 5 players play GTA Online. The multiplayer suite will be upgraded with a capture creator this week.

Released in September, GTA 5 had shipped 32.5 million copies as of early February.

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Grand Theft Auto IV

PS3, Xbox 360, PC

Grand Theft Auto Online

Video Game

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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