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Smartphone gaming spend accounts for about half of entire Japanese market – report

Monday, 31st March 2014 22:56 GMT By Brenna Hillier

Smartphone gaming is still on the rise in Japan, with spend now equalling about half of total industry earnings.

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The news comes via Japanese firm CyberZ, as translated by analyst Serkan Toto. According to CyberZ’s research, the Japanese smartphone gaming market was worth $5.4 billion in 2013, a significant increase on the $3 billion of 2012.

Toto noted that the total Japanese games industry is worth about $10.8 billion, making smartphone gaming about half of its total value. That ratio has changed in favour of smartphone gaming by a whopping 30% since 2012.

CyberZ predicted the Japanese smartphone market will reach $6.5 billion in 2014, with growth expected through 2016, although at a decelerated rate each year.

These figures do not include feature phones, which remain a lucrative market in Japan.

Thanks, alistdaily.

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