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Oculus Rift to be rebranded with Facebook interface and logo [UPDATE]

Wednesday, 26th March 2014 08:32 GMT By Dave Cook

Oculus VR was acquired by Facebook last night for the princely sum of $2 billion, sparking fears that the virtual reality manufacturer would turn its back on gaming and push adverts and other social networking tropes in front of user’s eyes. A report from earlier today suggested that the company would re-brand, but a Facebook representative has put the kibosh on said rumors.

Update

Speaking with TechCrunch, a Facebook representative stated the NYT report stating the company planned to rebrand the headset with a Facebook interface and logo was “not true” and “not in the spirit” of the company’s relationship with Oculus.

The original report is below.

Original Report

You’ll find our full Oculus Facebook report through the link, complete with quotes from CEOs Mark Zuckerberg, and Palmer Luckey, and some top-level details.

The move has also caused Mojang founder Markus ‘Notch’ Persson to cancel his plans to bring Minecraft to Oculus Rift due to his distrust of Facebook.

Now, a report in the New York Times has cited an anonymous person apparently close to the deal, who stated that Oculus Rift will re-brand with the Facebook interface and logo.

It’s unclear if this is the case, of course, as very little is known above the basic facts. We’ll have more on the acquisition as it develops.

Via Superannuation.

Latest

14 Comments

  1. The_Red

    As if we needed any more reasons to abandon hope…
    Who would have known that the VR revolution begins with FarmVille?

    #1 8 months ago
  2. ChristopherJack

    facerift.

    #2 8 months ago
  3. Fin

    {{citation needed}}

    #3 8 months ago
  4. DuckNation

    So much fail http://i.imgur.com/9JQ0lFk.png

    #4 8 months ago
  5. Ekona

    Of course it’ll be rebranded: Why use the relatively unknown OR name when you have the globally recognised FB logo?

    #5 8 months ago
  6. IceLemming

    From Commander Keen to Wolfenstein to Doom.
    Now on to Facebook, congratulations!

    #6 8 months ago
  7. Sethos

    Cancelled my pre-order of V2

    #7 8 months ago
  8. Dragon

    Facebook BOUGHT THEM you know.

    #8 8 months ago
  9. TERMINATOR-SSD

    didn’t the original backers, the Ones who started this project on kickstarter because without them this really would not have gotten anywhere. The guys who developed ideas and tech demos get a say on this……..

    i dont know if its a good thing or bad thing….im going with bad but i just dont no.

    #9 8 months ago
  10. Michael Ireland

    Hahahahaha.

    #10 8 months ago
  11. Kreion

    @TERMINATOR-SSD

    No – because they’re no investors who would have gotten a say. That’s the inherant flaw in the the Kick starter system – at the end of the day you’re just giving your money to people.

    #11 8 months ago
  12. piss4sucks

    facebook headset could be the saddest thing i have ever heard of it just means you pc gamers can stay virgins for even longer

    #12 8 months ago
  13. Fin

    @Kreion

    It’s not a “flaw” in Kickstarter, it’s the business model behind Kickstarter.
    I don’t understand people who thing they deserve something for donating to Kickstarter. You donate money, it’s gone. If you’re lucky, you might get a product at the end, but it’s not guaranteed. Donating is risk and by doing so, you should be prepared for receiving nothing in exchange.

    #13 8 months ago
  14. Stephany Nunneley

    Facebook has denied the report. Post has been updated.

    #14 8 months ago

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