If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Candy Crush Saga trademark challenged by Cut the Rope dev

Cut the Rope developer ZeptoLab "has begun the process of cancelling King.com's registration of 'candy' in the European Union", according to a statement quoted by GamesIndustry.

"Candy is an integral part of the Cut the Rope franchise," said ZeptoLab CEO Misha Lyalin. "And we do not support King.com trademarking and preventing others from using it."

Following major criticism in and outside the games industry, King withdrew its US application for a trademark on the word "Candy", but the European equivalent was maintained.

The casual publisher will hold an IPO tomorrow. Analysts are wary of the stock, as Candy Crush Saga is King's major source of revenue, and shows signs of imminent bubble burst.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

Comments