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Deep Silver “not among the evil part of the industry”, says CEO

Thursday, 20th March 2014 21:29 GMT By Brenna Hillier

Deep Silver fills an important gap left between independent developers and major publishers, according to CEO Klemens Kundratitz.

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Speaking to GameInformer, Kundratitz said Deep Silver has no plans to acquire more studios and properties – it’s happy with its size, and doesn’t want to enter the big leagues with Activision, EA and Ubisoft.

“We believe that the time is absolutely right for an independent publisher to blossom,” he said.

“We think that we are that independent. We have the majors, as I call them, and a very active independent scene. But we are a global publisher that can fill a gap that other companies have filled in the past, but aren’t around anymore. The market needs someone like us.

“It’s very important that we don’t try to do everything at once. We are certainly an independent publisher. We like to stress that we are not among the evil part of the industry. Still, we have a reach, and we are very focused on gamers.”

Deep Silver has gone from slightly obscure European brand to well-known label thanks to its acquisition of Saints Row, Volition, Metro and a few other properties in the auction of THQ’s assets.

“We were just lucky, you know,” Kundratitz said of this transformation, but also said that the company has moved “step by step” through a planned evolution, which began not with ex-THQ titles but with Dead Island, the company’s first global release and break-out hit.

Deep Silver plans to make announcements at E3 2014 in June.

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3 Comments

  1. jmg24bad

    Here’s to more good games from them

    #1 4 months ago
  2. unacomn

    Still, that Ride to Hell thing.

    Also, X Rebirth should have been delayed half a year.
    There was a suspicious lack of marketing push from Deep Silver when Rebirth came out.
    Every one of their PRs was screaming their heads off, trying to push Saints Row 4, and they did a good job with that.
    None of them mentioned X Rebirth.
    It’s like they knew it was a lemon, and decided to release it like that, get whatever they could out of the community, and then just bury their heads in the sand.

    They did a really poor job handling the launch of Rebirth.

    #2 4 months ago
  3. TheWulf

    I will give Deep Silver one thing, they allow developers to keep their IPs.

    It’s weird that we praise that as being important, really, because back in the ’80s and ’90s that was common. A publisher contract was signed to distribute physical copies of a game, and in some cases to provide funding for the game and to make money from the sales of the physical copies. Either/or. These days, a publisher agreement tends to be handing your IP over to the devil.

    If I recall, this is why many developers have been going to Deep Silver and Paradox, because Paradox don’t demand IP ownership. They leave the IP with the developer, as publishers used to. What’s also really intriguing is that both of these publishers are European. American developers need a publisher like that, but I suppose American developers can use Deep Silver, like Volition have. So I guess they’re not completely screwed, thinking about it.

    It’s just sad that I could count the number of publishers who allow you to keep your IP on one hand.

    #3 4 months ago

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