Sections

If you want to be big in mobile, you have to start on Facebook, says company exec

Wednesday, 12th March 2014 10:20 GMT By Dave Cook

Facebook’s director of EMEA platform Julien Codorniou has given a new interview, in which he stressed the relevance of Facebook as a gaming platform, and added that if you want to be successful in the mobile scene, you need to start on the social network first.

It comes from an interview with The Telegraph, in which Codorniou stated, “There is a new pattern in the world of gaming, which is that if you want to be big on mobile, you have to start on Facebook.”

His reasoning is that the gaming demographic continues to widen, and that people are playing games in more places and on more formats than before. “People want to play games all the time,” he went on. “They want to play on PC when they are at work or at home; they want to play on the phone when they are commuting or waiting in a line at Starbucks; they want to play on an iPad when they are watching TV. That cross-platform scenario that Facebook makes possible is what defines the next generation of gaming companies.”

He touted the notion of global availability by releasing on Facebook, and flagged up the 260 million people who play Facebook games each month, equating to 600,000 people a day who actually pay for games.

What’s your view on using Facebook as a launchpad for new games, or those heading to mobile? Let us know below.

Via GI.biz.

Latest

2 Comments

  1. Typical Timing

    There’s just much better exposure on Facebook. Everybody can see what you’re playing and the games often “force” you to outwardly communicate your time spent playing. This hasn’t really been fully realized on mobiles yet but I’m sure it will.

    It’s easier to move an already existing consumer base to mobiles than it is to start from scratch for sure.

    #1 7 months ago
  2. Luciferous

    @Typical Timing Exactly so, selling someone already addicted to your Facebook game on more of the same, but in a more convenient mobile friendly package guarantees revenue, even if it is just through small amounts of advertising on a F2P game.

    #2 7 months ago

Comments are now closed on this article.