Twitch could one day become a “games platform” according to the firm’s VP of marketing Matthew DiPietro.
Speaking with MCV regarding the popularity of Twitch Plays Pokémon, DiPietro it was “unique in the history of Twitch,” and something developers could capitalize on.
“It has delivered a huge and sustained audience for days on end and captivated the attention of the entire Twitch community,” he told MCV. “The incredibly high volume of chat activity has helped us to hone our chat system to deal with massive loads like we’re experiencing.
“It has also made us all think deeply about creative social experiments that can be done on Twitch. This is one of the most interesting things we’ve seen on Twitch since we launched, and we hope to see more experiments like it.
“Twitch Plays Pokémon is an interesting proof-of-concept. We encourage everyone to think about new ways to leverage Twitch’s platform and community for creative gaming endeavors, and when you consider how game developers might capitalize on features and functionality like this, the sky is the limit.”
Twitch Plays Pokémon has been viewed almost 30 million times since it went live.