Angry Birds dev: the only way to do free-to-play is “ethically”

Friday, 21 February 2014 12:47 GMT By Dave Cook

Angry Birds developer Rovio Entertainment has stressed the need to deliver free-to-play experiences ethically, following an investigation into in-app purchasing conduced by the Office of Fair Trading.

Rovio released karting game Angry Birds Go with a slew of costly in-app purchases and an energy system.

Speaking with MCV, Jami Laes, EVP of Games at Rovio Entertainment said on the matter, “The only way to do free-to-play is ethically. Accidental purchases benefit no-one.

“This is a matter we take seriously. We want our games to be safe and fun for people of all ages. We strive to make parents aware of in-app costs and to use the safeguards the different mobile and payment platforms have.”

What’s your view on Laes perspective?