Angry Birds dev: the only way to do free-to-play is “ethically”

Friday, 21 February 2014 12:47 GMT By Dave Cook

Angry Birds developer Rovio Entertainment has stressed the need to deliver free-to-play experiences ethically, following an investigation into in-app purchasing conduced by the Office of Fair Trading.

Rovio released karting game Angry Birds Go with a slew of costly in-app purchases and an energy system.

Speaking with MCV, Jami Laes, EVP of Games at Rovio Entertainment said on the matter, “The only way to do free-to-play is ethically. Accidental purchases benefit no-one.

“This is a matter we take seriously. We want our games to be safe and fun for people of all ages. We strive to make parents aware of in-app costs and to use the safeguards the different mobile and payment platforms have.”

What’s your view on Laes perspective?

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.