Gears of War sale won’t bring Epic changes to Xbox’s second-best core IP

Tuesday, 28th January 2014 06:34 GMT By Brenna Hillier

Gears of War now belongs to Microsoft. What does this mean for Epic, and for Marcus and co? You’ve got questions; we’ve got answers. Well, guesses.


Gears of War has been sold off to Microsoft, and suddenly everyone’s asking questions. Why would Epic Games let go of its IP? Does it need the money that badly? Is the franchise going to go down the drain? What is Epic going to do now? Are the end times upon us?

Hush your worries, children. Everything is going to be fine, although I’m not ruling either way on the likelihood of a 2014 Ragnarok and have prepped my chain mail just in case. Let’s address the other questions in order.

Why would Epic let go of its IP?
While we can’t speak with certainty about how every staffer at Epic feels about Gears of War, I’d guess as a whole, the studio is pretty sick of it. Recent comments from Mike Gamble, along with Epic’s history, demonstrate a company ethos that values new IP and experimentation over repeating the same formulas. Gears of War was a franchise published by Microsoft, and Microsoft is looking for regular releases and a specific level of performance that could only be achieved by rote repetition of formulas – enlivened only by industry-wide trends, as when multiplayer was introduced.

Making the same IP over and over again isn’t fun, and Epic has shown signs of losing interest. The two men who helmed and fostered the Gears of War franchise, Cliff Bleszinski and Rod Fergusson, both left the company. The last entry, Gears of War: Judgment, was a prequel – it didn’t move the fiction forward creatively – and was developed by People Can Fly. That Epic palmed off its major IP to a subsidiary studio suggests it had something else to work on, and as we now know that something wasn’t Gears of War for Xbox One, we can only assume it had other fish to fry.

Does it need money that badly?
No, it does not. It’s easy to look at Epic as a one-trick pony; first that trick was the Unreal series, and then it was Gears of War. But Epic has one major iron in the fire that pays the bills: Unreal Engine, one of the most commonly-licensed third-party engines on the market. Always at the forefront of development, and with few genuine competitors, Unreal Engine has drawn licensees from all over the industry, powering franchises as diverse as Mass Effect, Batman: Arkham, XCOM, Tom Clancy, Tony Hawk, Mortal Kombat and many, many more. Does this bring in the moolah? Does it ever. Epic’s got enough financial grunt to experiment – quite successfully – with mobile, to announce and cancel projects without breaking a sweat, and even to open an entire new studio for a trial period.

As Gamble let us know recently, there are a cluster of unannounced next- and cross-gen Unreal Engine 4-based games in the works, all of which will be helping line the company’s pockets, and by most accounts getting their money’s worth, as Epic supports its partner studios and continues developing the base tech.

Is the franchise going to go down the drain?
At a guess, I’d say no, but that depends on whether you felt Gears of War: Judgment was excellent, or kind of phoned in. If the latter, it does feel like Microsoft is in agreement with you, because it did bugger all to promote the game. Gears of War is a very important Xbox franchise, right up there with Halo, and for the most recent release to be thrown to the dogs made little sense, even in the context of the Xbox One’s looming reveal. It starts to look more rational though if you imagine it as a contractual obligation that neither side was very happy about.

That’s all conjecture, of course, but here’s another bit of speculation I think is pretty compelling: Gears of War has been taken away from a team who weren’t very interested in it and given to a team for whom it could be a big break – a chance to enter the big leagues, make some serious cash, and be part of something fans love. That’s exciting. It’s also exciting that Rod Fergusson is leading the team. Yes, he did leave Epic while it still owned the franchise, but he left Epic as Gears of War was given away to People Can Fly; in other words, when it stopped being a priority for Epic. It’s easy to imagine him sadly walking away after the rest of the company lost interest in his baby, and jumping back on board now that someone wants to love it the way it deserves.

What will Epic do now?
Your guess is as good as mine. (Ha ha! Just kidding. I get paid for my guesses.) One obvious answer is Fortnite, a free-to-play, multiplayer building and survival sim with a day-night cycle and vicious monsters. Yes, it sounds a bit like Minecraft but really, in today’s glut of survival sandboxes – DayZ, Rust, Project Zomboid – everything owes something to Minecraft. If it seems like a departure for Epic, that may just mean you weren’t around the last few times Epic surprised us. You have to remember that one of the company’s first games was Jazz Jackrabbit. Epic’s evolved over the years, and since its core business – Unreal Engine 4 – pays the bills, it’s in a position to evolve again.

If you’re still doubtful, it’s worthwhile remembering that when Gears of War was first announced it seemed completely mental. It was a hard sell. Even saying that seems incredible now, but there was a time when guns with chainsaws on them sounded stupid rather than an obvious money-maker. The first time we saw those great hulking character models and saw a third-person shooter that expected us to take it seriously as a reticule-action game, we sneered and we laughed. Foolishly. We ought to have bought stock.

What should I do?
What we’re doing. Sit back, reserve judgment, be optimistic. Microsoft wants Gears of War to be rad as much as you do, and, going by the evidence to date, more than Epic does. The really interesting unanswered question is not “what will happen to Gears of War?”, but “what will Epic do now that it’s no longer tied to Gears of War?” I can’t wait to find out.



  1. Ireland Michael

    Change is not in Microsoft’s nature. It will be the same thing rehashed again and again, over and over, until it’s lost any and all value as a property.

    #1 11 months ago
  2. Gekidami

    Its also interesting to ask why MS felt the need to buy the IP in the first place. Something tells me at some point they must have sat down with Epic and asked about a new Gears, to which what they were most likely told went along the lines of: “We’re really not interested, and if we were, we dont see why we’d still go exclusive with you guys”.

    I really doubt Epic let the IP go for cheap, even if they didnt have any intention of using it any more. MS spent the big money to keep an IP strongly associated with them exclusive. Its both good and bad, because it just shows the usual MS dependence on the same IP’s over and over again.

    #2 11 months ago
  3. Erthazus

    I hope they will make next Unreal Tournament. They should make one.

    #3 11 months ago
  4. mistermogul

    For some reason I just couldn’t get into Gears.

    I liked the combat but it just didn’t gel with me and I got bored very quickly.

    For me not buying into X1 I can’t say this bothers me at all. Project Gotham on the other hand…

    #4 11 months ago
  5. Obernox

    It means i won’t be playing the series anymore. I’m choosing to completely ignore Microsoft this new gen because all the bullshit i went through with my Xbox… all 3 of them….. Damn shame really, i loved the Gears franchise.

    #5 11 months ago
  6. ManuOtaku

    I think it will be for the better, because halo was in the same situation, and gamers might like or not halo 4, which is for debate, but halo 4 did spice things up, compare with the previous titles. Therefore i do have a lot of hopes this will be for the better.

    #6 11 months ago
  7. Cobra951

    Why wouldn’t MS want to own one of its most important IPs? The only surprise for me is that they didn’t own it already. They certainly have the finances to make it so, regardless of how much Epic wanted to hold on to it before the deal. Even Pixar got an offer it couldn’t refuse ($7 billion).

    I’m not a huge Gears fan. The games are way too linear, and story will sell me books and movies, but not games. Games are about what I get to do. Being led down corridors by the nose, from cutscene to cutsene, is not what I’m after. So I hope the formula changes, fundamentally. Let’s see where Microsoft takes it.

    #7 11 months ago
  8. X14EVR

    i always thought they owned it anyway so who cares? gears of war is only on xbox and always will be same with halo and dead rising and ryse and forza and peggle eat that shit up other platforms with no exlusives (ps4)

    #8 11 months ago
  9. lordlad

    @X14EVR IP is nothing without development house. Naughty dog, Sony Santa Monica, Studio Japan among others in Sony’s 1st party. What do MS offer? 343 industries? :P

    #9 11 months ago

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