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Xbox One advertisement updated with Titanfall viral marketing promotion 

Microsoft has updated its Xbox One advertisement which you have seen many times on the television since it first aired in October. According to some Internet sleuthing, it appears the update is a viral promotion for Titanfall.

Reddit users first spotted the update, which aired in the UK last night. The advert now includes flashes of binary code when translated lead to the following website: gl16790101.com.

Upon visiting the website, there are terms and conditions posted for the promotion, and while Eurogamer notes Titanfall isn't mentioned itself, the next stage upon signing up links to ArchiveHammond.com.

Hammond Robotics is the in-game company which creates the mechs in Titanfall. There's also a Pinterest containing pictures of blossom as seen in game's Angel City map.

Participants in the promotion will be able to claim in-game content, game prizes, signed artwork and Xbox One consoles.

Titanfall is expected on PC, Xbox 360 and Xbox One in March

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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